In the contemporary competitive business environment, the ability of any business to survive and maximize its productivity, is defined by among others; its ability to adopt strategies aimed at maintain competitive advantage. Importantly it's critical for an organisation to ensure the consumers are satisfied and adopts new technologies and importantly invests in its employees. This paper critically analyses strategies adopted by Haier Group, with regards to its core values and competitive advantage.
The Haier Group was previously known as Qingdao Refrigerator Plant. It scaled from the verge of insolvency in the early 1980s to establish itself as a global notorious brand and is now the fourth largest maker of white goods (applications that were conformist covered with white enamel- dishwashers, dryers, washing machines, etc). Presently it is China's largest devices developer. Its items include refrigerators, freezers, air conditioners, dishwashers, microwaves, televisions, vacuums, cell phones, and Microprocessors (Cateora, 2010). Haier is the globe's 4th biggest processor of white artifacts and one of China's Top 100 IT organisations. The Business Scope of Haier is technology study, appliances evolution and fabrication, trade and monetary services. Haier has 240 auxiliary establishments and thirty proposed hubs, plants and business corporations and more than 50,000 employees across the globe. Haier concentrates in technology research, fabrication industry, trading and monetary services.
[...] Workers' training is necessary to Haier corporate structure to make sure employees are perpetually being challenged and matured in area of specialization. Impeccable sources indicate that most of the organisations lack employees' training. This has been widely reported in the CRM (customer relation management) department, an aspect that has witnessed a massive decrease in return customers. As such, Haier should formulate effective training schemes that are ideal to the objectives of the organisation. These would guarantee capacity building. The training scheme should be employee oriented to ascertain professional growth of independent employees. [...]
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[...] Some of the companies that rival Haier include; Sony, Samsung, Panasonic, LG, Ramton and Philips among others. Although they are many, and also have the market as Haier a very big advantage of the new technology which none of the company's have. The competitors can have an advantage of the low income group of customers but Haier has a way to deal with this which will be described in the pricing section. Haier and five companies in Japan, China and three in United States of America have almost a proportionate market share so there is need for a tough sales strategy. [...]
[...] Haier as a company invests heavily on promoting its products. This gives the company an edge relative to new entrants in the market. The company puts more emphasis on manufacturing goods that cost-effective but of high quality. This strategy puts Haier ahead of the park. Supply Chain Strategy The supply chain management entails myriad organisations in the integration of raw substances, the alteration of first-class and the liberation of final merchandises to consumers in order to maintain all sections of the business to fashion a proficient supply chain outlet. [...]
[...] To lower developmental expenses to shorten cycle interlude, Haier has fashioned and executed a Supply Chain Approach. The tactic sub-divides structure commodities into four chief subdivisions having diverse business significance and contract volume. Haier has nevertheless fashioned Protocol Accords which are concordats developed to enhance rapid costing, work process integration as well as the use of prearranged stipulations and circumstances. A section of produce subject to Protocol accords includes iron boxes, ovens, and toasters among others (Fill, 2005). Organisational culture Organisational behavior or OB is the study as well as the application of knowledge of the way people, individuals or even group act in organisations should be applied. [...]
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