Google occupies the lead with 68% of traffic generated in the world, followed distantly by Yahoo at 16% and MSN Live at 8% (the search engine of Microsoft's MSN portal).
According to Jeff Weiner, Yahoo's vice president (who is in charge of research and industry marketplaces), the market volume of Internet search, has risen to 1 billion queries per day or nearly 400 billion queries a year since May 2006.
This market seems to have become mature, particularly because of the concentration of competitors and the integration of businesses. For example, Yahoo's first steps on the market in 1994 began with the outsourcing its search functions but it was able to integrate this function to its activities in February 2004 when it acquired Inktomi and Overture. MSN also began, in February 2005, to operate its own search engine.
Remuneration for research on the internet
According to Jeff Weiner, the business volume of this market is estimated to be 15 billion euros. This market is supported by advertising that is slotted in by the search engines results. In the case of Google, for example, the ?natural' results are accompanied, on the sides, by banner ads. If the search market has reached maturity, the growing number of internet users must be taken into account. From 2000 to 2007, the number of Internet users worldwide grew by 265.6% to reach1.319 billion users. These numbers are in accordance with www.internetworl dstats.com.
Tags: history of internet search engines, working of internet search engines, Google, Yahoo and MSN Live
[...] Google could also expand the search beyond the World Wide Web, especially by including videos, books and other information sources. - It should focus its efforts on the U.S. rather than countries abroad. In addition to representing almost one third of Internet users, it is in this country that it has more to prove (it already occupies 70% of the international market). In addition, a point won on the U.S. market is worth more (in terms of income) than a point gained abroad (at least until the international market picks up pace). But the U.S. [...]
[...] The advertising revenues come from two areas: Google sites and the "Network Sites". These belong to other companies who bring traffic to their site while using Google software to place advertisements on their site. The revenues are shared, often in favor of the network site which retains an average of 70% of the revenue generated by advertising. In 2005, Google sites' activity represented about 56% of the revenues from advertising which means that 44% were from network sites. The comparison of costs and sales activities shows a different profitability: * Assumption: All costs except the Traffic Acquisition Costs will be required activity without Network Sites and are fully attributed to the activity of Google Sites. [...]
[...] Google 1. Describe the business of Google. What is the size of this market? What are the key factors responsible for its success? The search market meets the strategic need for relevant Internet navigation. With a few key words, everyone can find web pages that best meet their needs. Since the development of the first search engines from 1993-1994, the market has become more and more concentrated. In 2005, the market research is divided as follows: Google occupies the lead with 68% of traffic generated in the world, followed distantly by Yahoo at 16% and MSN Live at (the search engine of Microsoft's MSN portal). [...]
[...] But Google might merge its classic search page "Google" page with its "Personalized Home Page." The polls also state that Google is more often referenced on the homepage by Internet users and this will especially take clients from MSN (whose customers mainly use the site as primary internet portal). It is probably in this area, that that Google has some deficiencies when compared to Yahoo and MSN. - Keep this corporate culture focused on the "personal development" of employees of the working time spent on research) that allows them both to attract the best engineers and also to be more creative and innovative than their competitors. [...]
[...] Analysis of the industry's competitive environment search engine MSN Strengths Weaknesses Integration with Microsoft - The joint venture attempt with Corporation (Power Financial) Yahoo in 2005 Targeting and independence of - Rigidity and lack of reactivity advertising characteristics of large structures Leadership and good image in the (e.g.: delayed response to their interfaces of discussion online biggest competitor, Google) (MSN Messenger) - Obsolescence of the funding model through the sale of a license to users Job Opportunities Threats Microsoft Windows Live and its - The arrival on the market search wide range of personalized services programs Google offices Using two new search generators - Short-circuiting of the Windows (Inktomi and Overture) operating system Development of the financing system through advertising New interfaces that integrate various services, including VoIP, based on the model of Skype Yahoo Strengths Weaknesses Commissions paid to sites (TAC) - Lack of international presence are proportionately lower than - Dependence on internet providers Google (which often include a Yahoo Full range of services offered "pack" ) Importance of the customer portfolio Experience and foresight of Yahoo (especially because Yahoo was an early investor in Google) Job Opportunities Threats The "shortcut" (editorialization - New products offered by Google research) (such as Google's Local Search, The result of more relevant ads Froogle, etc.) Paid listings which raises doubts about the quality and relevance of responses Substitutability with Google the cultural specificities of certain countries are developing search engines competitors (in China or India for example) Massive spending to no avail of conquering market share of online auctions eBay Strengths Weaknesses Leading position in the market - Dependence on search engines ( for online auctions going via a search engine is the Image from users first step in any online Acquisition in 2002 of PayPal transaction) (payment site on the Internet) Job Opportunities Threats Acquisition of Skype in 2005 - Short-circuiting by Google (which allows eBay users to talk to (including via Google's Base which each other) is a service that allows free Development in emerging countries advertising or Froogle allows price Agreement signed in 2006 between comparison) services but also Yahoo and eBay (for example a Craigslist eBay (owned by eBay) partnership between Skype and - Launched in August 2007 by Yahoo Messenger) Google's own online payment system: Google Checkout. Listing by Google recently about the possible elimination of commissions on transactions (while PayPal takes between and of the transaction amount). 3. [...]
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