Global Strategy in Enterprise Operations - Unilever

Agnes D.

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Global Strategy in Enterprise Operations - Unilever

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Themes

Global strategy, Unilever, global operations, policy directives, localized decision-making, cost reduction, Fast Moving Consumer Goods, competitive advantage, marketing strategies, delivery of products, consumer, Multi-cultural Team, gender equity, risk mitigation, financial statements, Organizational Risk, partnerships

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Abstract

A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows for the international expansion of an enterprise and facilitation of international trading becomes a company operating within an international business orientation. The directors' choice is to allow autonomy in decision-making, hence allowing only policy directives to emanate from headquarters or standardizing decision-making, allowing strategic and operational decisions to be centralized by headquarters. There are several strategies open to a global operation. The organization may become a transnational, global concern, or a multi-domestic organization.
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Unilever is a global brand that is committed to the production of superior brands designed to solve social and environmental issues aligned with solving the health and well-being of people. The company commits to being innovative by facilitating the superiority of products.

Unilever Pursuit of Global Strategy Structure
Global Strategy Challenges
1. Competitive Advantage
2. Innovation
3. Global HRM
4. Managing Multi-cultural Team
5. Managing Change
6. Risk Mitigation in International Level

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[...] As observed, the global strategy methodology of expansion through standardization of products and services rides on established brands to thrive. Unilever's pursuit of global strategy is a realization that penetrating the global scene requires proactive alignment and investment in R&D to attract and retain customers. As observed, the company's success is based on versatile market responsiveness, enabling it to mitigate organizational risks, economic risks, and economic risks. The market prowess and investment in R&D are evident, given that the company invested ?945 million in 2023. [...]

[...] 3.6.1 Organizational Risk Unilever experiences organizational risk. The organization is broadly categorized into economic risks and political risks. Unilever experiences economic risks, which include the high rate of inflation on a global stage, which significantly affects the cost of raw materials. The impact of economic risk is such that it directly affects the sales and profitability of the company on the global scene (Håkan et al., 2020). The impact is through increased cost of production. Notably, the political risks experienced by the company are the government instability, which results in changes in government policies. [...]

[...] Global Strategy in Enterprise Operations - Unilever 1.0 Introduction A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows the international expansion of an enterprise and facilitation of international trading becomes a company operating within an international business orientation. The directors' choice is to allow autonomy in decision-making, hence allowing only policy directives to emanate from headquarters or standardizing decision-making, allowing strategic and operational decisions to be centralized from headquarters. [...]

[...] The realization is that the company is exposed significantly to operational and organizational risks. Hence, R&D is always on the lookout to determine areas of change to design the best response (Unilever, 2023c). The market leadership globally by the company is evidence of responsiveness to change. The company's CEO states that sustainability requires a fundamental change in attitude and behavior. The company manages change by studying change in people's habits and motivations (Unilever, 2023c). The company is receptive to change and makes significant investments in undertaking market research aimed at studying the changing market scene. [...]

[...] The company continues to build structures that ensure a solid cultural inclination to promote the alignment of operations and policies to local cultures. The company recognizes that the diversity of teams is a strength that must promote an inclusive environment to promote mutual success. The company's policies always ensure social justice promotion to all communities in which the company operates (Stanwick & Stanwick, 2020). The management teams at local subsidiaries always correct any negative impression that might arise based on conflicts between policies and local cultures. [...]

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