General Motors is a 100 year-old company which has built a big holding that owns many different car manufacturing brands distributed all around the world. During this century, GM has become the biggest car manufacturer in the world, with a turnover of more than a hundred billion sales in cars and trucks. However, despite this huge turnover, General Motors is loosing money due to an increasing competition between it and it's new competitors. Moreover, to complete the dashboard, we can add that the financial crisis has not been very well welcomed by General Motors. Due to numerous factors, General Motors is in bad shape, and needs to react quickly if the company wants to keep up it's market, it's employees and itself. To face these problems, we will show through this presentation the points that we want to develop to save General Motors and rebuild a brand that can renew it with success. In this report, we will build a strategic management plan to help GM do the transition from it's actual position to a winning one.
[...] environment friendly cars The American market is developing new automobile technologies The European market is also working on new technologies for cars 85 In the US, the public opinion is evolving towards greener cars as in Europe The government has launched governmental help for automobile makers and citizens to restructure the auto market SMGT 2B Strategic Management: GM 15 2 Our strategy for General Motors is based on the above results, what you will find in the SFAS table. There are some opportunities in the market, and the strength that we will use to get there and work on our weaknesses to better face the threats of the market. [...]
[...] Now that the strategic plan is in place, we will have to control it, to be sure that everything is going the way we thought, and in case, make some changes to keep the way that we have established SMGT 2B Strategic Management: GM 20 To be sure to get a good evaluation of the company, we will have a financial audit every two years, to know if the company is running as planned, and if our strategic plan is in effect. [...]
[...] The majors markets of General Motors are United States, followed by China, Brazil, United Kingdom, Canada, Russia and Germany.2 In 2008, GM sold over 8.35 million cars and trucks3 with its different brands around the world for a turnover of !105 billion Source: website, http://www.company-statements-slogans.info/list-of-companies-g/generalSource : General Motors website, http://www.gm.com/corporate/about/company.jsp Source : General Motors website, Investors Information, Sales and Production, motors.htm http://www.gm.com/corporate/investor_information/docs/sales_prod/09_01/q4_pressrelease_ 0901.pdf 4 Source : Boursier.com, http://www.boursier.com/vals/accounts.asp?code=US SMGT 2B Strategic Management: GM 5 In 2008, there began one of the most hard and tough crises since the great depression in 1929. [...]
[...] In June 2009, Ford was just two points away from the market shares of GM and is in the way to become the number one in the US Market Source : General Motors website, Investors Information deliveries, http://www.gm.com/corporate/investor_information/docs/sales_prod/09_01/q4_deliveries_09 01.pdf 6 Source : La Tribune website, http://www.usinenouvelle.com/article/ford-bientot-premier- constructeur-aux-etats-unis.N SMGT 2B Strategic Management: GM 6 Figure U.S Sales in June 20097 As seen above, the US market is collapsing but some brands are less harmed than others. The major competitors are principally Ford, with the good figures it has had since last month, and also the Japanese company Toyota. [...]
[...] We expect to have a positive bottom line of $ 6.2 billion within five years To increase our sales, we will have to work hard on our products to make them better fit with the new consumer needs and expectations SMGT 2B Strategic Management: GM 17 We also will have to work hard with our sales managers and find some incentives that will make them as motivated as we are to make GM the word leader in car manufacturing. To increase our sales we also will have to invest in communication and marketing to permit to GM to have a real brand identity. [...]
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