General Electric has been building market share based on a brand name that is associated with the company. This brand name has become so popular that it can be found on in most households. As the world's largest company, General Electric achieved consistent growth in sales. General Electric products have become synonymous with environmental safety in the consumers ‘minds. The company has capitalized on consumer recognition of the GE logo, thus avoiding the need for costly advertising. This strategy has allowed the company to price its products slightly below those of similar brands. The future growth of General Electric performance remains clouded. The environment is changing, leaning toward non-market issues. The Superfund Act, Clean Water Act, and the Clean Air Act help provide markets for products. The economic environment has changed.
There are more two-earner families, more health conscious consumers, as well as more environmentally conscious consumers. The non-market environment is most important since it represents the opinions of the general public. General Electric Limited is a multinational enterprise which is well known for its technological innovation, leadership and quality in the industry. This report will discuss the impacts of the company's strategic plan on the environment and the effect of non-market forces on the companies' profits.
[...] General Electric has designed nuclear power plants in eleven countries. In the event of a nuclear meltdown there is a ninety percent chance that radiation from these reactors would be discharged directly into the atmosphere. While the United States nuclear regulatory commission is aware of the problem, it continues to license General Electric. General Electric came under attack for its operations of nuclear weapons facilities. A boycott was directed at the company by the United Methodist Church, Physicians for Social Responsibility and Infact which produced the documentary film, Deadly Deception: General Electric, Nuclear Weapons and Our Environment. [...]
[...] For example, clean power sources like Energy Star appliances. In reducing the prices, demand increases. Once the volume of the good has reached a critical volume, economies of scale will allow the goods to truly be offered for a lesser price, and a shift in preference for green goods will have been achieved. References DePalma, A. (2007, May 1). G.E. Moves Ahead on Removal of PCBs From 2 Rivers, but Frustration Remains. The New York Times, p.1. Retrieved from http://www.nytimes.com/2007/05/0 /nyregion/01 river.html. English, B. [...]
[...] Corporate Social Responsibility Jack Welch made General Electric the most valuable company in the world. However, by polluting the environment where General Electric products were manufactured, he did not fulfill the duty of corporate social responsibility. The company polluted the Hudson River with PCBs which was believed to cause cancer. (Quote).In 1980, congress passed the superfund law which created a tax on petroleum industries and has provided federal authority to respond to threats of hazardous substances that might endanger the environment. [...]
[...] (2003, December 13). Taking down the Marlboro Man.The Boston Globe, p.1.Retrieved from http://www.boston.com/ae/media/articles/2003/12/23/taking_down_the_malboro_m an. Meller, P. (2005, December 14). GE and Honeywell lose merger appeal. The New York Times, p.1. Retrieved from http://www.nytimes.com/2005/12/14/business/worldbusiness/14iht-merger.html. [...]
[...] General Electric's response was to challenge the superfund law. In 2001 the director of the Environmental Protection Agency, charged General Electric responsible for the multi-million dollar cleanup. Recommendations General Electric is a global leader in terms of profitability, innovation and name brand reputability. The Company is, however, giving up the opportunity to use its power and influence to initiate social and environmental change, values which are becoming increasingly important to the general populous as information is increasingly available and corporate induced international disasters are frequently in the media. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
