The objective of this report is to evaluate the functional aspects of marketing in UK's Royal Mail Ltd and how it relates to other departments of the organization. The marketing strength of any business organization is largely reflected through its strategic goals and objectives, and the ability to create conducive atmosphere for achieving the set goals and objectives. Clear definition and differentiation of marketing strategies is a prerequisite for achieving successful marketing processes. Therefore, an organization must draw clear boundaries between the different factors that impact on the marketing strategies in the organization. As such, clear boundaries must be drawn between the internal marketing environment and the external marketing environment in order to develop appropriate marketing strategies.
[...] The fundamental purpose of the Royal Mail ltd is be demonstrably the best and most trusted postal services company in the world.” The focus of the organization is to get the best out of the leading brands in the business and setting of the right strategic direction for the company. The corporate portfolio refers to all the product lines that Royal Mail ltd deals in. The portfolio of the Royal Mail ltd is diversified over a wide variety of letters and packages business, post office network, express parcel business and general logistics systems. [...]
[...] strategic plans of the organization Purpose of the report The purpose of this report is to identify and evaluate the impact of the internal and external marketing environments to the current position of the Royal Mail ltd Limitations The main limitation that characterized the production of this report is that all the information gathered was based on secondary sources Scope of the report This report traces trends of the functional areas of marketing in the Royal Mail Ltd relative to the factors that influence the successful implementation marketing objectives The royal mail ltd The Royal Mail Ltd provides the best case study for evaluating the aspects of internal marketing environment and external marketing environment of organizations because of the successful transformation that the company experienced within a short period of its conversion to a public limited company The current situation The Royal Mail Ltd is the leading national postal service in the United Kingdom. [...]
[...] As a public limited company, the Royal Mail ltd takes into account all the implications of socio-cultural factors in its day to day business activities. Technology determines the rate at which a business organization can achieve efficiency both in its administrative and marketing endeavors (Doyle, 1994). The Royal Mail ltd has dedicated considerable amount its investments on technology and innovation. The company runs a website through which it markets itself and provides online shopping services to millions of people worldwide. [...]
[...] According to the company's website, Royal Mail ltd has been successful in creating a base for meeting the challenge of full competition in the UK mail market from January The company has lost some key contracts since change and gained some new customers, and is determined to compete successfully in the open market. The emergence of online shopping has enabled the company to expand its market base. In 2005 alone, the company delivered 70 million items ordered online, a figure that further rose by 15 million units. [...]
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