Ford Motor Company versus Subaru of America

Nick c.

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Ford Motor Company versus Subaru of America

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Ford Motor Company, Subaru of America, automobile manufacturers, automobile sector, FHI group, financial services sector, customer dealer services, SWOT analysis

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Abstract

When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is enormous. Many individuals own a vehicle, and the majority is not cheap. Humans see so many cars on a day to day basis and use them so often that many of us forget about the actual automobile market and how big the market actually is. According to Statista in 2012, the US generated a mind-blowing amount of about 57.2 billion US dollars. From a business perspective automobile manufactures seem to be the perfect fit for the criteria of our class and this particular assignment.

Enterprise background and history
1. History
2. Vision
3. Mission and pledge
Markets
Financial statement 2015
1. Income statement
2. Balance sheet
3. Statement of cash flows
Stock price and forecast earnings growth

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[...] Subaru as of now is currently up at 379.0 and opened at 374. Ford also happens to be down and a lot lower at Subaru's 52 week range is 337- 446.0 and Fords is 10.44 - 15.94 this plays into theory of supply and demand, a corporate giant like Ford is able to sell stock at a low price and real in more customers while Subaru has to charge more to continue to grow. Subaru happens to only have thirteen major owners/shareholders which are: “Major Shareholders: Dimensional Fund Advisors LP, Daiwa Asset Management (Singapore) Ltd., Nomura Asset Management Co Ltd, Nikko Asset Management Co ltd, Daiwa Asset Management Co Ltd, Mitsubishi UFJ Kokusai Asst Mgmt Co., Ltd, Norinchukin Zenkyoren Asset Mgmt Co. [...]

[...] Unlike Ford's few problems Subaru only seems to have one main problem which is keeping up with demand, which could be a lot worse. Word Count: 2,686 References Annual Financial Statements Ford Motor Co. (n.d.). Retrieved April from http://quotes.wsj.com/F/financials Annual Financial Statements - Subaru Enterprise Co. (n.d.). Retrieved April from http://quotes.wsj.com/JP/9632/financials Farfan, B. (2016, January 8). Subaru of America Mission Statement - Technology, Harmony and Global Progress. Retrieved April from http://retailindustry.about.com/od/retailbestpractices/ig/Company- Mission- Statements/Subaru-of-America-Mission-Statement.htm Corporate Responsibility Diversity & Inclusion Subaru of America http://www.subaru.com/csr/diversity.html Fuji Heavy Industries Ltd. [...]

[...] With having more shareholders comes less ability for the company to make its own decisions, they have to take shareholders decisions into regards. VI. Conclusion Although Ford is not notoriously known for providing top notch reliability, luxury vehicles, or adequate fuel efficiency across all models, Ford is still the one company that introduced opulence and high demand when they first started production in the early 1900's. Subaru on the other hand have found their niche and are achieving great overall success because of it. [...]

[...] The average household income of Subaru owners is $88,000. These owners are more likely to have a college education than others purchasing in the same class. They are also known for frugality and due to this were unaffected by the recession. In fact of Subaru owners purchased their cars with cash. “Subaru placed 6th –efficient cars in the 15 most fuel- efficient car brands list, while ford didn't even make the list. Subaru's most fuel-efficient models are the forester and XV Crosstrek Hybrid” (Subaru). [...]

[...] Markets Ford's target market is well known for adapting many changes as time goes on. Ford has the ability to do take on such difficult process because of their size, and their target demographic covers a wide variety of customers that have different needs. Another downside Subaru faces is that they do not have the rich history like Ford, for instance muscle cars. This target audience is meant for people who are car enthusiasts who like sports- cars, and older Ford models. [...]

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