Exercise: Senior Operations Manager, Rider Operations

Extract

[...] Why CEOs must address non-core and underperforming business areas. Retrieved September from • https://www.ey.com/en_gl/strategy-transactions/ceos-must-address-non-core-and-underperforming-business-areas • Subrahmanyam, S., & Arif, S. (2022). Premium pricing strategy and customer retention; an analysis. International Journal of Early Childhood Special Education (INT-JECS), 14(3). • Wong, R., Szeto, W., & Yang, H. (2022). Customers' selections between premium electric taxis and liquefied petroleum gas taxis. [...]

[...] Paris Bordeaux Recommended initiatives in delivering the focus areas and themes • Product development; the company should invest in continuous product innovation in regard to product quality, environmental consciousness, pricing, and safety. • Market penetration; the company should consider expanding its market presence in all three cities. Operational Monthly targets for the next 12 months Growing the monthly size number of noncore products users by of the cities' population. Increasing the market share for non-core product by of Uber X Developing a high level of customer loyalty. [...]

[...] Exercise Senior Operations Manager, Rider Operations Introduction • The COVID-19 outbreak led to a decline in the organisation's earnings. • Some companies have subsequently considered divesting their non-core products. • Divesting non-core products can be risky, complex, and may affect an organisation's future competitiveness. • The French economy is progressively recovering from the effects of COVID-19. • Uber France's General Manager is committed to growing its non-core product offering (nonUberX). • The targets market include; Paris, Bordeaux, and Nice Potential benefits of accelerating the growth of the non-core products • Accelerating growth in non-core products will increase Uber's revenue as follows. [...]

[...] • The manager should prioritize Uber Collective, Uber Relax, and Uber Extra as the core products. • Paris and Bordeaux should be its core target markets. • The company should consider investing in effective product innovation, research and development, and creating market awareness for the non-core products. • The strategies will enhance growth of the non-core products. References • McKinsey & Company. (2022). How current events are shaping French consumer behavior. Retrieved September from • https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/survey-french-consumer-se ntiment-during-the-coronavirus-crisis • Slatkin, J., & Lee, E. (2022). [...]