Last few years, information technology (IT) has known an important development that places it as an essential tool in our world functioning. In developed countries IT are everywhere. The place that takes the new technologies has become more and more important and it is now a strategic factor for government: Even for war now, effectiveness IT is a factor of victory. During the “Arab Spring” events in 2011, social media have been hugely using by the population. Although, the Tunisian government try to deleted Internet networks for the population, lot comments and pictures of the revolution were posting on social medias.
We can also illustrate the importance of new technologies in our societies with the current event that impact all the world with what we call the “Snowdengate” and the spy ring of the National Security Agency (NSA) of the United State of America (U.S.A.). An ex agent of the NSA, Edward Snowden has revealed the NSA espionage programs, called Prism, that collect all information about telecommunications of U.S.A. enemy's countries but also allies countries like France or Germany. We learned that the American agency could be aware of every communication from populations, firms or governments thanks to high technologies. Such possibilities couldn't be so easily done, 20 years ago, without the development of IT. The French newspaper, Le Monde, release an article on this event and highlight an interesting issue: “(…) at a time when the power of new technologies has made a planet level ‘Big Brother' possible; it is urgent to discuss the impact of the phenomenon on our freedom. “1 Because the IT developments are recent we need to step back and think about consequences of risks that it can bring.
[...] The mix of new technologies and willing of another consummation bring the collaborative consumption. With the successful example of AirBnB we understand that it is only the beginning of the movement. However it is important to stress an important point. The sharing economy has been also support by the economical crisis that our societies knew since many years. Difficulties of many households to live decently favor this form of consummation. Other movements are beginning to increase recently, also because of economic difficulties and also with new technologies like medical online consultations. [...]
[...] The Peer 2 Peer system is one of the main technology improvements that permit to connect people. The key of the collaborative consumption is the connection between millions of people. Even if people want to share and change their way of consuming, without a way to connect together it could be impossible. How could I know that someone in Japan has the DVD I want while I'm in France without Internet? As we said it is the return of the common sense because swap and share are new phenomena. [...]
[...] Internet allows a new independency for customers that never happened before. In a country like France, that always has been very concerned by the liberty value, the phenomenon is very important. It is now very simple to compare prices between products and services in order to find the cheaper seller. Lot of website are dedicated to this function like “leguide.com”, or “idealo.com” and are very popular Florence GUERNALEC, e-‐marketing.fr 8 www.oboolo.com Beyond the possibility to find the cheaper price, Internet permit consumer to be not any more passive against brands. [...]
[...] During the “Arab Spring” events in 2011, social media have been hugely using by the population. Although, the Tunisian government try to deleted Internet networks for the population, lot comments and pictures of the revolution were posting on social medias. We can also illustrate the importance of new technologies in our societies with the current event that impact all the world with what we call the “Snowdengate” and the spy ring of the National Security Agency (NSA) of the United State of America (U.S.A.). [...]
[...] However, the author of “What's mine is tours”, the best work on collaborative consumption at the moment from Rachel Botsman, distinguish tree different modes: 1. Product service system: the goal is to transform a product into a service. The client will pay for the product's utilization and not for it ownership. It is the example of Velib in Pairs, the bike-‐sharing company or Autolib the car-‐sharing company. We talk here about functioning economy Redistribution system: the goal here is to coordinate millions people between them in order to match their need. [...]
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