E -Business Model -La Redoute

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E -Business Model -La Redoute

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Abstract

With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La Redoute's universe includes Women's fashion, Kid's fashion, Men's fashion, Furniture & decoration, Leisure, Home appliances) and offers, through its websites and stores, a large selection of creative brands, most of which are designed by La Redoute's fashion team. There are 11 country-specific La Redoute websites, its catalogs are translated into numerous languages, and every year over 30 million packages are delivered to households all across the globe. With over 18 million customers, La Redoute is first in France and among the world's leaders in direct-mail catalog sales. La Redoute also strives to make haute-couture accessible to everyone by starting with Emmanuelle Kahn in 1969. The Grand Couturier section now boasts top names like Jean Paul Gaultier, Sonia Rykiel, Yves Saint Laurent and Karl Lagerfeld.

Description of La Redoute
Types of business models for La Redoute
Description of the business model components
1. Mission, and other strategic statements
2. Diagrammatic views of La Redoute
3. Revenue model
4. Projected financial statements
5. Marketing model
6. Implementation plan and timetable
7. Exit strategy
Identification of the ownership of the resources
1. The relationship with the consumer
2. Proprietary data about the consumer
3. Ownership of t ransactions with the consumer
Diagrammatic representation of the main streams between the supplier and the buyer
Identification of the partners and allies of La Redoute

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[...] In answer of this request, the suppliers will prepare those orders, take the packing list of La Redoute in the web platform DDS Shipper and edit the codebarres especially destined to La Redoute (16). Besides, the supplier will make a shipping notice informing of the availability of the merchandise in order to load it, and making an appointment with the distribution platform of La Redoute, concentrated mainly in Wattrelos in France. Besides, the mode of payment to its suppliers will be made according to the conditions of their contract set up between La Redoute and its suppliers. [...]

[...] Customer satisfaction: La Redoute is able to import most of its offering without an intermediary, which improves product availability in particular. The company offers also a strict quality process applicable to the referenced products since 2003 in place in the form of specifications setting out all requirements relating to compliance, legislations and quality. The company wants to continue to reduce and to control delivery times by means of a rapid and traceable offering. Besides, La Redoute has a range of tools available to strengthen the customer relationship. [...]

[...] Marketing model The following methods used by La Redoute in order to attract and retain customers are the: Television advertising campaign: From March 2008 La Redoute was on French TV screens for the first time in two advertising films, with the signature : “Making fashion devised and produced by TBWA/Paris; the fashion film were broadcast from 16th March 2008 and the home decoration one from 23rd March. Besides, the films were also broadcast on the websites of La Redoute Belgium, Switzerland, Greece, UK, Austria, Spain, Sweden, Norway and Russia. [...]

[...] Concerning the Business Model Manufacturer, La Redoute fits also in this category for the same reasons mentioned before and also because the company produces itself some of its goods through its own brands: La Redoute Création Collection in line with the latest trends. Unité La Redoute Stylish fashion line designed by fashion designers Michèle and Olivier Chatenet Lifestyle Brands Soft Grey, Best, Edeis, Active Wear, Tipster, Taillissime, Laura Clément, Anne Weyburn, Cocoon, Okaou, A l'Heure Anglaise, Urban Shop, Epure, Berangère, Scenario, Best, Passé-Présent, Authentic Style As a result, there is no intermediary distribution, this is a direct-to-customer model which liberates the company from traditional business practices and makes possible a good knowledge of the clients and reduces the costs. [...]

[...] Revenue model Mostly, La Redoute generates nearly more or less than a quarter of the Redcats Group revenue internationally which demonstrates a great management; for example in 2005, it realized a turnover of 1,842 billion EUR. La Redoute posted revenue growth of for the year in home shopping. In France, the store network was restructured according to a new concept; in home shopping, the Home & Leisure sector has improved while the personal equipment categories have declined despite some noteworthy development in specialized brands. [...]

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