Delta Airlines, Salt Lake City, Western Air Lines, Monroe Louisian
Delta airlines started as a crop dusting outfit in 1928 in Monroe Louisiana. It was the first professional crop duster in the whole country. It was founded by a man by the name Woolman who became the chief executive officer for more than thirty years till his death in 1966. Woolman moved the Delta airlines headquarters to Atlanta and made it the hub of its operation in the early 1940s. Delta airlines became the first airline to have nonstop flights in from Chicago and Miami, which were discounted during the nights. Delta airlines were well known for their opposition of deregulation but later had no option rather than to embrace it. By 1953, Delta Airlines had expanded into the Southeast and were now serving the citizens and the southern airlines (Fojt, 2006). It took time for them to expand to the Northeast but by the early 1970s, all this was implemented (Partsch & Wellens, 2009).
In 1956, they installed radars in all their aircrafts and later launched the Convair 880 jet service in 1960. The most significant strategy that Delta Airline undertook was merging with the Western Air Lines in 1986 that was hubbed in Salt Lake City. For the reason that Delta Airline's management treated their employees well, they enjoyed amicable relations regarding their labor and also a number of union contracts. There was high productivity, high work morale and excellent service that kept customers coming back and sticking to their services. In 1996, the motivated workers made an effort and dug from their pockets to but the company a jet. In 1997, Delta airlines introduced the Boeing 777s and became the first to board more than a hundred million passengers in one year. More advancement was made in the next year when they lay the foundation to include the first international cargo alliance with SwissCargo. They also installed automatic defibrillators on all their aircrafts. In 2003, Delta airlines became the first airline in America to provide pre-recorded audio information regarding flights at the gate (Katel, 2008).
[...] Delta Airlines Delta Airlines History Delta airlines started as a crop dusting outfit in 1928 in Monroe Louisiana. It was the first professional crop duster in the whole country. It was founded by a man by the name Woolman who became the chief executive officer for more than thirty years till his death in 1966. Woolman moved the Delta airlines headquarters to Atlanta and made it the hub of its operation in the early 1940s. Delta airlines became the first airline to have nonstop flights in from Chicago and Miami, which were discounted during the nights. [...]
[...] Today, Delta airlines serve more than three hundred destinations in six continents. They in addition have an estimated seven hundred aircrafts with at least thirteen thousand flights per day and one sixty million passengers annually. Strategic management Before Delta airlines came into the commercial airline industry, they were well known for being active in the agriculture industry. The company introduced the use of flight crews and stewardess to ensure their services were efficient. They also contributed to the war efforts in the early 1940s. [...]
[...] The consumers are kept connected, and passengers are able to compare prices with an excellent customer care service that is available online. Delta airlines have in addition created marketing metrics to make people aware of the things they can provide and those they do not. It has both digital and marketing commerce responsibilities all within a single role. Innovation and exploration are yet another significant marketing strategy that Delta airlines have put into place. They have concentrated on standardizing their operations by use of infrastructure and technology. The future of Delta airlines is definitely bright and promising. [...]
[...] Partsch, P.-E., & Wellens, V. (January 01, 2009). The Delta Airlines and Northwest Airlines merger: Potentially anti-competitive co-operation as a counterfactual to assess a significant impediment to effective competition under the EC Merger Regulation?. European Competition Law Review 491-493. Fojt, M. (2006). The airline industry. Bradford, England: Emerald Group Pub. [...]
[...] Delta has grown to be named as the largest commercial airline globally. The organizational structure has changed over and over since its establishment in order to maintain a competitive advantage despite the blow of bankruptcy that they experienced in 2005. Delta airlines are making more efforts to ensure that they remain a major player in the industry and hold their current market position into the future. There are so many threats in the airline industry that cause the management sleepless nights trying to come up with better services and strategies that will ensure their existence in the industry (Partsch & Wellens, 2009). [...]
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