The online objectives of Dawanda.fr are to provide a website by which any designer can offer its products. Each designer can open its own shop. It represents an intermediary between designers and customers who are looking for unique and original products. The main objective of Dawanda is to make designers sell in order to get commissions. Another underlying objective is to make customers loyal by creating a strong Dawanda community.
The online offering covers a wide range of handmade products: fashion products, accessories, bags, jewelry, baby and children products, home, art, vintage… Dawanda offers designers to open a shop for free (Dawanda takes 5% commission for each products sold). In addition of designer products, you can buy vouchers by which you offer to a person a sum of money to spend on Dawanda. The online strategy is to generate revenue by making people open shops and by encouraging new customers who will buy designer products. The website allows also creating a personal space.
[...] 11. Omitting important options. Choice excludes options some users need. 12. Clueless back-end. Back-end lacks "common sense" data needed to support user tasks. 13. Dead-end path: Now you tell me Allowing users to go down a path towards a goal before telling them it is unavailable. 14. Agonizing task-flow. Accomplishing tasks requires many unnecessary, distracting steps. Chapter 3 – Navigation Bloopers 15. Site reflects organization chart. Site structure reflects organization's structure or history. [...]
[...] Home page doesn't clearly identify organization or its purpose. 2. Confusing classifications. Content categories seem arbitrary or nonsensical. 3. Unhelpful descriptions. Content descriptions do not support choosing among items. 4. Conflicting content. Information in different parts of site disagrees. 5. Outdated content. Content on site is out-of-date, but not clearly marked as archival. 6. [...]
[...] Main Copy Is Concise & Explanatory 24. URLs Are Meaningful & User-friendly 25. [...]
[...] When you are on one Dawanda page, its link is still active and drives you again to the page. • “Numerous navigation schemes: Many ways to navigate, but no clear guidance”. We can say that it occurs because on the homepage there are many ways to go to see products: on Dawanda categories (which appear on the top and on the left of the page) but also on the “discover shops” categories and by the several links on the homepage. [...]
[...] 26. Compulsory clicking: No default text input focus. Users can't just start typing. 27. Lame label placement. Labels mis-aligned with, or too far from, data fields. 28. Checkboxes or radiobuttons? Checkboxes misused as radiobuttons, or vice-versa. 29. Looks editable but isn't. Using standard data-input controls for display-only data. 30. Mysterious controls. [...]
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