Easyloc was conceived with the aim of providing different categories of people the freedom to travel abroad without facing the difficulty of finding housing for periods of unspecified duration. This helps facilitate travel abroad through a special relationship with the agency that ensures the right fit between consumer needs and available supply. The interest of Easyloc is to offer clients a range of services most suited to their needs. That is why the company offers rentals on long or short term, as well as exchanges between private housing.
For rental apartments or homes for long durations, the target is especially students wishing to move abroad to study or work, and professionals whose jobs require them to travel abroad regularly. For short term rentals of less than a month, the target is perhaps both families and retirees who express greater demand for this service during the holidays. The keystone of this process lies in a comprehensive service that supports the paperwork, as well as the steps related to a specific search for housing.
The company offers a fairly diverse range of housing options to meet expectations and customer demand. Four sales outlets are based in Italy, Spain, Germany, Great Britain. Missions: To explore each country to identify and meet the diverse housing criteria and requirements; awareness of the services offered by the agency in each country; establishing a system of exchange between owners of housing for periods of varying durations. Owners can exchange their homes with each other in the place of their choice for the duration of the trip in consultation with the other owner.
Other services are available to facilitate the departure and arrange the trip: Rent a car on the spot, online access in places predefined in advance, or booking airline or train tickets. This project requires a substantial initial investment and it will take time to create customer lists. However, the originality and innovativeness of the concept can be considered indicative of a good business success.
Tags- traveling, EasyLoc, renting accommodation
[...] ¬ In the months of July and August, they should offer many tours and visits to a selected country. • Prospecting policy: ¬ Our policy will be to prospect through contracts with the members of international relations in French universities, they can inform students of the existence of our agency. ¬ Telecommunications will be used to communicate with other individuals as well as newspaper advertisements This survey valid for France as well as for other countries. • Distribution policy: ¬ Their Distribution network is short: It offers its services directly to consumers. [...]
[...] This strategy can give the image of a low-end product. ¬ Skimming strategy: charge prices that are high to selected a target, look at the significant profit per unit and the dissemination of the high-end image. This strategy also helps to lower prices more easily if there is too much competition. ¬ Alignment strategy: This strategy states that follow market prices is the safest bet. [...]
[...] ¬ Selection of newspapers advertisements (in Hello, Top Business etc.), daily newspapers (Progress), newspapers that are read by business people (The World, CNN etc.), women's magazines and magazines that are meant for the retired (Full Life etc.) ¬ To become well known among the student community through leafleting around universities, put up posters where students are in attendance in the student lounge. ¬ To become known to international businesses, advertising in newspapers. ¬ To identify themselves to retirees, they should advertise in newspapers, leaflets that are distributed in places where this market segment meets such as clubs etc. But the best advertising channel is still word-of-mouth in this particular trade. This means that hosting is recent and still somewhat rooted in French culture, which is why the experience of others will be a decisive factor in the consumer buying process. [...]
[...] In our case, the market is dominated by a small number of firms and they have no interest in triggering off a price war. There are three pricing strategies that are possible: ¬ Penetration strategy: it involves applying a low price that will reach as many consumers as possible. It allows for economies of scale because the target is wide. But it also has limitations as they need to have major means of production. It also requires mass distribution and mass communication which leads to significant costs. [...]
[...] This is why the company offers rentals on long or short duration, as well as exchanges between private housing. • For rental apartments or homes for a long time or for X years and months, it aims to target students who wish to move abroad to study or work as well as professionals who need to travel regularly to other countries on work. • For rentals for a shorter duration of less than a month, the target segment may be families and retirees who demand this service more during the holidays. [...]
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