Cosmetic strategy for the European market

Extract

[...] The current trend is towards natural and innovative cosmetics that promote the well-being of body and mind. Given below is a table depicting the consumption of cosmetics per capita in EU countries (2001/2003) A - The cosmetic spa The uniqueness of a Cosmetic Spa When a spa is created, the process of creating the "product" is at the heart of the design process, as good care cannot be taken without a good product. Spa cosmetics are different from conventional cosmetics: -They are used by health care professionals, and are primarily used in spa treatments by specialists - they provide a greater sensory experience, by their scent or texture - they provide a feeling of well being which is both physical and mental B-creation policy for cosmetic 1 - The five worlds: cosmetic preparations, adapting global traditions of beauty Cosmetic preparations and care Cinq Mondes, beauty recipes from the world, have been developed so that Europeans can use every day and adopt their way of life. [...]

[...] Strategy to create a cosmetic Spa for the European market Europeans are major consumers of cosmetics. They care about their well being and appearance, and the cult of beauty is an integral part of European culture. We will first see the unique features of cosmetic spas, and then observe the strategy of creating three cosmetic spa brands: Cinq Mondes, Caudalie and Nuxe. Finally, we will study the evolution of cosmetic creations in the future to integrate the European market. The popularity of spas The spa trend is a trend that continues to grow. [...]

[...] Nature as inspiration: NUXE research assets are rare plants at the 4 corners of the world: for example, the Tears of Bamboo , the Mourera Fluviatilis , and the Brazilian Mimosa (NUXE patent) used in the Tonific range ® . Research by NUXE also appropriates traditional plants for an unprecedented efficiency and pointed tests. C - Influence of cosmetic creations in the future: The spa trend will enable a democratization of this activity, and differentiation between the spas will be by the originality and quality of concept and products. [...]

[...] market is already highly developed Asian market at the origin of beauty rituals, provides less impact). Development strategies of Spa products follow the market requirements and evolving trends, but also operate by making the necessary changes, always aiming to meet the demand. (Example: all new cosmetics of Cinq Mondes, Caudalie and Nuxe are created without the use of preservatives considered carcinogenic by issuing Special Envoy in 2006). Marketing development works on many promising projects, respecting the values ​​and identity of a brand. [...]

[...] Conclusion The new brands of cosmetics in the spa business have a strong brand identity. Due to innovation of their products and their respective concepts, these brands are positioned in a market dogma. Spa cosmetics are developed, taking into account both market constraints as well as the needs and consumer behavior. Originality, innovation, quality and expertise, allow cosmetic Spa to rival the biggest names in traditional cosmetics. Indeed, in view of the popularity of spas, spa brands are aiming to enter the European market (the U.S. [...]