Ethics has been a very important subject for thinkers since ancient times. The definition of ethics, a reflection on the reasons for desiring justice and harmony and how to achieve these, will be a valuable aid in the development of this thesis. It establishes the criteria for acting freely in a convenient location and making the choice of a behavior with respect for oneself and others. The purpose of ethics is thus itself a practical activity, not to acquire knowledge, but to act with a sense of social responsibility.
Baruch Spinoza in the Ethics, published in 1677, defined the good as "what we know with certainty to be useful." Rational and intuitive knowledge is the primary way that tells us how our actions, individual and collective, create freedom for all. Thus, true joy is not a reward of virtue but virtue in itself (according to the final proposal of Ethics).
[...] Communication that can be called "the proof "in contrast to the dominant advertising model and appears as an alternative part of a virtuous sense of corporate social responsibility. This communication does not depart again for an underlying marketing purpose. Providing CSR efforts is largely for the benefit of companies, to show the eyes of the world the quality of their work and win, and a ―responsible‖ public. This observation has led advertising to reflect a new form of communication, which would be smarter, more useful and thus more human, a "communication by the evidence." (Devilliers, 2009) Based on the prominence of corporate values, communication by the evidence is not intended to replace traditional advertising but rather credibility. [...]
[...] Integration into a marketing policy of a policy of corporate social responsibility is now a must for many companies in industry or services. However, its introduction cannot be improvised to reflect marketing without taking into account: the initial positioning of the company; the image perceived by customers; the legitimacy of the company to position itself on environmental axes (at the risk of not appearing credible); the permeability of customers to receive a speech or offer "green"; customer expectations; and the perceived benefits to customers. [...]
[...] That the CSR has long been seen as a mere instrument of communication suggests that it may be useful for an economic plan and that we can reconcile social concern and profit. So what are the elements for which CSR can have a relationship? A.3.II / / . but sure advantages in the long term A.3.II.a / External reputation -Definition The reputation of a company refers, according to the dictionary of French Larousse 2009, to "the way someone or something is known, viewed by a public.‖ Brands are essentially talking about by "brand reputation," which refers to "what is said about a brand by consumers and opinion leaders" (Bathelot B. [...]
[...] So, can we consider corporate social responsibility (CSR) as a mean of recognition for multinationals company? The challenges of corporate social responsibility and its implementation are multiple and often quite complicated. Therefore, despite the numerous debates surrounding the concept, we will try to adopt a critical approach to put into perspective the concept and to resist the passionate and partisan remarks that too often accompany debates on globalization and companies that contribute to it. We prefer to give the answers and focus on systematic lines of inquiry. [...]
[...] As part of the Consumer Goods Forum a collaborative institution involving retailers and manufacturers on key topics such as corporate social responsibility, Carrefour became famous by being very active on the subject. One consequence of this commitment was the appointment in June 2010 of Lars Olofsson, General Managing Director of Carrefour, as co-chair of the CGF. This election has allowed the group to highlight these methods in the fight against global warming. This strong commitment in the fight against greenhouse gas emissions allowed Carrefour to become one of the leaders of this movement. [...]
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