Hayagreeva Rao - IBM - DEC - Apple
This paper explains brief review of the concepts of Hayagreeva Rao in his social entrepreneurship book, Market Rebels: How activists Make or Break Radical innovation. Hayagreeva brings about the idea of market rebels as the group of people whose actions in the economic field have undermined innovation. Hayagreeva describes these people as activists who deny other members of the public an opportunity to innovate and participate directly in a particular independent firm. He continues to explain how these market rebels can help innovation in different types of companies in the business field.
Rao describes the personal use of computers by some of the biggest companies, for example, IBM or DEC was a result of the efforts of hobbyist and engineers (Rao 3). He explained that, before the efforts of engineers and hobbyist, the firms did not allow other people to interfere with the computers (Rao 4). Here, he made a crucial observation that the efforts of other activists have brought a platform that allows other people to become involved in the innovation of different relevant functions of computers. Rao proves that it resulted to the entrance of other companies in the market for production of personal computers that met the needs of people. Some of the large companies included Apple (Rao 4).
[...] This brought a new perspective in social entrepreneurship that the power of social movements could benefit the population, in that they could help in reshaping the market and allowing room for new concepts. Rao moreover illuminates the importance of entry of new firms in the market would help in the improvement of quality of products already present in the market. He gives the example of the rebellion by microbrewers in America to oppose the dominance by industrial beer manufacturers (Rao 36). [...]
[...] He also explains how social movements pull together and work toward reshaping the market when some groups do not take part in the economy (Rao21). This aids in reducing the dominance of the market. In his views, market rebels initiate hot causes what he explains by causes that trigger emotion and creates participation of a group of people (Rao 22). He adds that the market rebels further involve in presenting cool mobilizations that keep movements going on (Rao23). These movements act as a correction group that helps other groups participate by bringing up new ideas and innovation. [...]
[...] He clearly shows the hindrance of innovation that could help cure deafness in children by the National association of the Deaf. This depicts his idea of market rebels because the activists had demanded the regulation of the bionic ear for young children. This shows how Rao was keen to realize the bullying of the cochlea implant manufactures by the National association of the deaf as their aim, was only to help he deaf become like normal hearing people. Rao further states that market rebels often tend to shape the market by using captivating and attention seeking methods (Rao 10). [...]
[...] This denies market rebels the chance to exploit other upcoming firms and innovators. He also gives people the ability and knowledge on how influential firms can help new innovators, as opposed to becoming market rebels. He gives other good examples in different chapters of the book, but the concept of market rebels clearly depicted, and the need to have watchdogs in the market was highlighted. Works Cited Rao, Hayagreeva. Market Rebels: How Activists Make or Break Radical Innovations. Princeton: Princeton University Press, 2008. [...]
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