Comprehensive Analysis of Sea Change International, Inc.

Mathew M.

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Comprehensive Analysis of Sea Change International, Inc.

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Sea Change International, Inc., Organizations, company licence

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Abstract

Organizations operate in a business environment characterized by high uncertainty influencing the link existing between their strategies and overall performance. This arises from the turbulent world, where each day appears to bring along the dawn of a new environmental era. Assuming
that the world never changes, organizations would develop and live in a single plan. However, today's experts agree that organizations face unstable business, environmental elements upon which reactive management style would inadequately contain. The reason for this state arises from changes happening faster and multiple directions. This leaves comprehensive strategic analysis an interactive activity to allow the management anticipate and base their decisions upon future events as opposed to reactions to crises as they occur.

The organization, incorporated in 1993, delivers multi-screen video through its products and services. The broad portfolio of products and services enables the company licence, manage and distribute advertising content, television programming and video content. The organization growth as a trusted business partner traces to its mission of assisting providers of video services increase ARPU while reducing OPEX, customer churn and CAPEX (Reuters, 2014). It sustains this mission by utilizing personalized video services aimed at uniting seamlessly television programming and internet platforms.

Introduction
Profile of SeaChange International, Inc. (SEAC)
SWOT Analysis
Independent Distribution Network
Dependence on the Development of Multi-Screen Video Business
Exciting Television Era
Competition
Conclusion and Recommendation

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Extract

[...] Although experiencing several weaknesses, including unreliable distribution agents, untimely release of products and overdependence on highly concentrated markets, SeaChange poses organizational strength on various edges. They include possession of core technology, strategic acquisition of compatible private companies and committing to continuous research and development for the next generation of products. This will enable the organization replenish its market position by expanding into the Europe, Middle East and Latin America to counter the declining revenue from its North American market. Additionally, the organization should channel more resources to research and development of products that foster its presence in the promising television era and on-demand video viewing. [...]

[...] This ensures the organization focuses its current research and development initiatives to solve emerging challenges facing the customers. Although the organization reduced the number of staff in its research and development facilities, it has maintained a coordinated staff base at Acton, Milpitas, Bangalore, Manila and Eindhoven. The strength posed by its revolutionary offerings traces to its diverse R&D team comprising 46% of its workforce even after releasing 99 members following the divestment in 2012. (Daily Stocks, 2013) Weakness Independent Distribution Network The organization has a long sales cycle extending to two years. [...]

[...] The broad portfolio of products and services enables the company licence, manage and distribute advertising content, television programming and video content. The organization growth as a trusted business partner traces to its mission of assisting providers of video services increase ARPU while reducing OPEX, customer churn and CAPEX (Reuters, 2014). It sustains this mission by utilizing personalized video services aimed at uniting seamlessly television programming and internet platforms. The success of the organization manifests in the continuous expansion by serving in two segments comprising the media services and software divisions. [...]

[...] Although presenting their technology at conferences, exhibitions at trade shows and publishing in technical journals bridges the gap, their conversion rate ranks below the direct SEACHANGE INTERNATIONAL ANALYSIS 10 selling. Then again, it operates with a small sales staff comprising of its entire workforce (SeaChange, 2014). This proves the inadequacy of meeting the personal touch required to sustain the customer base in the contemporary competitive market. Highly Concentrated Market As earlier highlighted, the company sells its products mainly to providers of video services comprising telecommunications and cable system organizations. [...]

[...] SWOT Analysis Strengths Core Technology The prime thrust of the SeaChange business is the utilization of core technologies as the foundation for its breadth of offerings. This facilitates the delivery of new assets that strategically fit into the evolving environment such as the dynamic multi-screen video segment. The organization sustains its superior technology thrust through partnerships and acquisitions, in the process expanding its capabilities and portfolio. The transition period where the company shed off its non-core assets and broadcast hardware, left its segment in the core software SEACHANGE INTERNATIONAL ANALYSIS 7 segment. [...]

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