International firms are more dealing with an International orientation by developing the business in new emerging markets and consolidating the loyal ones. In order to be effective, they have to control many elements in the same time: accountancy, human resources or sales department are really important in each company's organization. Another notion has been taken more and more place since twenty years and the expansion of firms: Business Ethics. This notion is now a way which is really used is term of communication. In what could a company control its image through the ethical process it has put in place?
In this final assignment we are going to be interested in a field I have always enjoyed: car industry and more precisely in a German firm I am passionate since I have the right to drive a car: BMW. My objective in the future is to work for this company. Is it not a good way to be effective and productive at work if you are working for a way and a brand that has always been a passion for you?
[...] The main problem is that this is a sector where the demand was decreasing and as a consequence many firms had to lay off a lot of people. The difficulty for the board of director is to preserve the balance between the responsibilities they have and the decision they are taking every day and not to have a too much important salary which would make the people think: “BMW has no money anymore but the Board of Director has a quite comfortable salary. Why aren't they sharing this salary in order to keep employment”? [...]
[...] Dr. rer. pol. Renate Köcher (born 1952), Director of Institut für Demoskopie Allensbach Gesellschaft zum Studium der öffentlichen Meinung mbH Mandates Allianz SE Infineon Technologies AG MAN SE Dr. h. c. Robert W. Lane (born 1949), Former Chairman and Chief Executive Officer of Deere & Company Mandates Deere & Company (Chairman) (until 2010) General Electric Company Northern Trust Corporation Verizon Communications Inc. [...]
[...] What is Business Ethics: practices and policies I will give two definitions I have found on the Internet which are quite complementary. The difficulty of giving a definition is that the notion of Business Ethics is not so easy to understand: it is a really vast domain which is covering many aspects such as: law, respect the difference of opinion, respect the person you are working with, not taking benefit of a situation by “using people”. It was one of the most difficult seminars for these reasons: this is a topic which is really deep and hard to cover. [...]
[...] What I would say as a last word is that BMW is better managing its Ethics comparing the today situation as five years ago. Its main strength is that the group is really well implanted in its original country which is Germany and that it is able to face major problems which would appear in the future. VIII) Bibliography In order to work on this final assignment and be able to compare the situation where BMW is nowadays, I have used the official BMW Annual Report founded directly on the “Investor Relations” on the Internet Website. [...]
[...] What we can say as a conclusion of the financial situation of BMW is that they quite crossed the economic crisis well. They continue to produce vehicles and sell them. What is interesting is the development of new markets especially in Asia where it is important to show that you have a good life because you are able to buy a German car. Composition of the Board of Director The board of director of the company BMW is mainly composed by the members below: Prof. Dr.-Ing. Dr. [...]
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