Brittany Ferries and the Supply Management in Innovation

Extract

[...] Evolution of innovation objectives Strategie in innovation Brittany Ferries and their suppliers as an innovative company 4.1. Discussion of the The supplier Partnering Hierarchy model 4.2. Discussion of the Types of Relationships and Alliances model 4.3. Discussion of the Variety of Supplier Relationships model 4.4. Discussion of the Implication and Continuity of Relationships model 4.5. Discussion of the Open Innovation Model Conclusion : 16 References : Introduction Brittany Ferries is a French shipping company founded by Alexis Gourvennec in 1972. [...]

[...] Implication and Continuity of Relationships We also chose to use the theory Implication and Continuity of Relationships that was written by Ford and Al in 2003. which puts forward a model to determine the level of involvement of a company in these relationships according to 2 determining aspects. First of all, the involvement: does our company really need to be involved in the contract with this supplier. This question can be answered by the importance of the product/service for our company, the importance of the contract or the duration of the contract. The second criterion 6 is continuity. Continuity is the duration of the contract. [...]

[...] Finally, in terms of sourcing policy, half of our companies have simple ways of sourcing and large companies like Esso have multiple ways of sourcing. This multitude of means allows them to be more efficient in meeting their customers' needs. This means that customers are satisfied with their supplier, which helps to maintain a good relationship and continuity over time. Table Application of Degree of Involvement Table DEGREE OF BUSINESS VOLUME CONTINUITY SOURCING POLICY INVOLVEMENT HIGH HIGH ESSO LOW WARTSILA HIGH ASTANDER LOW ESSO SINGLE WARTSILA MULTIPLE ESSO WARTSILA LOW ASTANDER OILCHART OILCHART ASTANDER OILCHART 4.4. [...]

[...] Brittany Ferries does indeed institutionalize its relationship with its various partners. Through the information we have obtained, we can see that Brittany Ferries wants to show its confidence in its various partners by making long-term plans with them. In addition, Brittany Ferries makes a point of collaborating with companies that have similar values to its own. This shows that they have worked hard to find the right partners, and that each of them is considered. The company also has an impact on the development of its various suppliers, as it has priorities with Esso and Astander for example, which once again proves Brittany Ferries' objective to work hand in hand with its various partners With regard to the levels of the model proposed by Liker and Choi in 2004, Brittany Ferries compares fairly well with them. [...]

[...] Indeed, Brittany Ferries has quite strict relational policies with its suppliers in the context of their collaboration. Thus, these policies tend to change in the future with the new economic and environmental crises, especially on the oil issues on which Brittany Ferries remains very dependent Discussion of the Variety of Supplier Relationships model In the results that we can see in the table, we notice that each supplier is placed a little bit everywhere because they have different areas and therefore a different relationship with their customer according to their speciality. [...]