Boxgreen, brand image, singapore, market, crunchies, product, evolution, quality, packaging, design, competitors, interviews, competitive advantage, customer satisfaction, social networks, tools, sales
Among parents, snacks do not have a good reputation: they are too greasy, too sweet, too salty, and not filling enough to properly satiate. In this crowded segment, Boxgreen proposes a natural and healthy alternative. Boxgreen's products are rich in fibers and formulated without artificial ingredients, preservatives, or added sugars. Boxgreen is also gluten-free and vegan.
Launched in 2014 the brand leveraged the trend of healthy eating which was becoming more prevalent in Singapore thanks to the support of the government. Indeed, in 2014 the "Healthier Dining Program" was launched, incentivizing consumers to choose healthier options. Moreover, the brand's colorful and highly practical packaging relies on the trend of "food nomadism".
[...] The motto is "quality and deliciousness above all". An ambition that requires the best ingredients: Umami Shiitake Mushroom, Dark Choconut Peanut, or Red Quinoa, which are among Boxgreen's most popular flavors. Creative management Boxgreen offers innovative flavors -Honey Mustard Roast, Mexican Rice Crackers, Peanut Pretzel Dark Chocolate-, which differentiate itself from its competitors. Unique packaging design The packaging is meticulously designed to be practical. The product is non-greasy and designed to avoid getting customers' fingers dirty and avoid any messes. [...]
[...] - Less than 3 - Between 3 and 5 - Between 5 and 10 - More than 10 Where do you purchase Boxgreen products? Please select all that apply - Cold storage - Fair Price Finest - Boxgreen's vending machines - Boxgreen's website - Boxgreen's Shopee If the respondent ticked "Boxgreen's website": How was your online experience on Boxgreen's website? - Very easy - Easy - Neither easy nor difficult - Difficult - Very difficult What do you think of BoxGreen on the following affirmations: Strongly agree Agree Disagree Strongly disagree Neither agree nor disagree Has high-quality products Has healthy products Has good value for money Has excellent customer service Is a fun brand Is a modern brand Is a brand for people my age Is different than other snack brands Is convenient and easy to eat The reason I buy boxgreen products is ? [...]
[...] Nevertheless, the comments remain principally positive. Interestingly, their positive reviews from blogs and YouTube are from 2014 and 2015, although most of them were sponsored, meaning that they created a positive impression at the start of their creation. However, it is difficult to find more recent reviews which would imply that they are losing momentum. Conclusion Boxgreen is an innovative company with a well-crafted brand image. However, brand awareness remains low due, in part, to the lack of a proper engagement strategy. [...]
[...] Do you feel healthy snacks are based on a new trend? How valuable do you consider offering healthy options to your children? What brands would you usually choose for healthy snacks? Boxgreen When I say Boxgreen to you, what comes to mind? Have you purchased products from our direct competitors like . ? If yes, why did you choose them over us? If you have ever purchased from Boxgreen, why did you choose us? What did you like/ dislike about our products? [...]
[...] Today Boxgreen does not have enough brand recognition in the Singaporean market. II. Data Collection Plan Boxgreen customer's online questionnaire Socio-Demographic elements Which gender do you identify as - Female - Male - Other - Prefer not to say What is your age - 22-25 - 26-30 - 31-40 - 41-50 - 51-60 - Older than 61 Are you employed? - Yes - No Are you a student? - Yes - No Do you have children? - Yes - No How many children do you have? [...]
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