Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really swamped the market particularly with sailboats and motor crafts. Thanks to this revolution, the Group proposed affordable boats, light, and easy to look after when compared to the high steel which can rust and the wood which may stain.
Pleasure crafts industry is an expanding one and its production has doubled in each period of ten years. For evidence, Beneteau exports about the three quarters of its production, through the main developed countries. The pleasure craft is a matured industry and competition is much stronger in it. However, the market is not saturated and Beneteau increase its turnover by more than 10% in each year from the last 10 years. Thanks to its age-long experience in this sector, the Group keeps up its leading position in the pleasure craft industry.
The international market of the Beneteau is composed of some big competitors and of a heap of small shipyards. The small shipyards subsist as they are more specialized than the French giant who is diversified in all the nautical markets. The direct competitor of the company's core activity is Bavaria Yachts which possess 14% shares of the world market (against 30% for Beneteau). Regarding the big motor yachts, Italia is the leader. The top pleasure craft's industry dedicated for the wealthy people and the analysts forecast a strong growth for the industry, despite the bad economic situation.
[...] Lagoon Le nombre de bateaux construits par an par LAGOON a été multiplié par plus de 20 en 10 ans, pour atteindre 230, en 2006. Porté par un marché mondial du catamaran en plein essor, LAGOON est devenu leader mondial. Aujourd'hui LAGOON, intimement lié à CNB, ne produit plus de bateaux de course, mais l'équipe a conservé l'esprit nécessaire à la construction de ces prototypes exceptionnels : une attention permanente pour les utilisateurs, la transmission du sens marin à chaque opérateur, le goût des beaux objets fabriqués avec soin, la veille permanente sur les nouvelles solutions techniques, l'attention constante pour la fiabilité. [...]
[...] Pour accélérer le développement de son activité résidences de loisirs, celui-ci a acquis en février 2007, la société vendéenne, IRM, leader en France au moment de l'acquisition. En 2008, l'activité résidences de loisirs représente près de 20% du Chiffre d'affaires du Groupe. Les différentes stratégies (recentrage, financière "performance du management depuis 5 ans") Se recentrer par la cession d'activités Le groupe poursuit sa croissance sur ses activités principales. La stratégie du groupe lancée courant 2007 par ses dirigeants (Bruno Cathelinais et Annette Roux) est de se recentrer sur ces deux activités tout en les élargissant. [...]
[...] The international market of the Beneteau is composed of some big competitors and of a heap of small shipyards. The small shipyards subsist as they are more specialized than the French giant who is diversified in all the nautical markets. The direct competitor of the company's core activity is Bavaria Yachts which possess 14% shares of the world market (against 30% for Beneteau). Regarding the big motor yachts, Italia is the leader. The top pleasure craft's industry dedicated for the wealthy people and the analysts forecast a strong growth for the industry, despite the bad economic situation[1]. [...]
[...] In spite of the weak economic condition, and with an average purchase price of 20,000 euro, this market is optimistic about the future. Measure of the sector's maturity By using the model of A.D. Little, the next analysis will determine the maturity's degree of different criteria, in order to conclude the maturity's degree of the Mobile-homes' market[29]. Growth rate of the demand: Since the information of the total demand in the world market is not available, the study will be based on the cumulated turnover evolution of the company's subsidiaries, namely O'Hara and IRM[30]. [...]
[...] Avant la cession de Microcar et Wauquiez, le nombre d'ouvriers avait progressé de les ETAM[11] et les Cadres de 2,2%. Part des effectifs permanents Pour l'année 2005-2006, le Groupe indique avoir procédé au recrutement de 138 emplois permanents et 1144 emplois permanents depuis les trois derniers exercices de 2007. Par ailleurs, Bénéteau a employé 1393 intérimaires en 2008 contre 1168 l'exercice passé. Force est de constater que par ce temps de crise économique, l'entreprise a préféré garder une flexibilité dans la gestion de ses ressources humaines. [...]
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