The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele. Our mission was to propose effective recommendations to achieve this goal.
Aquarium La Rochelle is a family business, rather a passion for the sea and fish. This passion has been passed on from generation to generation
[...] It is not an amusement park but a place for cultural visits. The fact that La Rochelle is not a tourist stop for this clientele. Tools: Specifications (Cf.Annexe) Dashboard Project Documentation Unit. Record meetings CDT. Internet Literature Searches Testimonials The findings III.1. Situation Spanish customers only represent of visitors to the Aquarium and Spaniards seem virtually absent from La Rochelle. In terms of tourism patterns of Spaniards, we found: Spaniards book their holidays mainly on the Internet. They like amusement parks, which are fun and attractive. [...]
[...] Problems resulting from the analysis Our mission was to find the most effective way to attract visitors to the Aquarium and therefore to conduct a study for this customer. During this mission we have established the problem: How to optimize the visibility of the Aquarium with Spaniards in order to attract them to the Aquarium. Therefore, we focused some of our recommendations on the external communication of the Aquarium. III.3. Recommendations Be present on the website of the French tourist office in Spain. [...]
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