Corporate Social responsibility is a practice whereby an organization tries to execute ethical practices in its operations. It also entails an organization giving back to the society by contributing to activities that benefit the society. The company benefits because of the good public image it creates among the members of the general public.
Apple Corporation agrees with the concept of corporate social responsibility. It has been implementing the concept for as long as it had been operating. Apple tries to show itself as a responsible firm. It has endeavored to address any problems that an individual may encounter. It strives to rectify any violations that may be found. A clear illustration that shows that Apple adheres to corporate social responsibility is its slogan which states that the most fundamental way of doing the responsibility is observing corporate social responsibility.
The management of Apple Corporation has presented itself as a proponent of corporate social responsibility. There are several examples which illustrate this belief. In 2010, Apple Corporation expanded its initiative of training the employees. It extended training to more than four hundred thousand workers regarding their protections and rights. This is according to Apple's code which is in accordance with local Law. Another example which illustrates Apple's commitment towards adhering to the concept of corporate social responsibility was also manifested in2010. It further prohibits the hiring of underage workers.
[...] Apple Corporation agrees with the concept of corporate social responsibility. It has been implementing the concept for as long as it had been operating. Apple tries to show itself as a responsible firm. It has endeavored to address any problems that an individual may encounter. It strives to rectify any violations that may be found. A clear illustration that shows that Apple adheres to corporate social responsibility is its slogan which states that the most fundamental way of doing the responsibility is observing corporate social responsibility. [...]
[...] It has also managed to attract new customers this approach. The management of Apple Corporation should consider adopting new strategies to promote its activities. This would ensure that it is able to maintain its base in this competitive world. References Hunnicutt, Susan. Corporate Social Responsibility. Detroit, MI: Greenhaven Press Print. Gond, Jean-Pascal, and Jeremy Moon. Corporate Social Responsibility. London: Routledge Print. Trikojus, Tom, Claudia Rowe, Mark McAuliffe, Lisa Hickey, Kieran Doolan, and Brendan Hay. Ethics and Social Responsibility in Business. [...]
[...] Another method which the company can use is to market its products is promotions. This is where the company sell its products at reduced prices for a specified duration of time. The company can advertise these promotions through mass media. The move would attract new customers whereby when they start using these products, they would continue using these products even after the promotion. Nokia Company has been using this approach of sales and promotions to attract new customers. The success rate is overwhelming. [...]
[...] They achieve this by designing an experience which is user based. The technicians of Apple design products depend on elaborate procedures of installing and packaging. They reduce the costs of installing this software's to the lowest possible which works well in attracting and retaining customers. The most effective marketing strategy which Apple has embarked on is building a tribe. This is where they have built a base of hardcore fans. Apple's marketing team has nicknamed this fans ‘fanboys.' These fans are tasked with the mandate of executing an aggressive campaign. [...]
[...] Another example which illustrates Apple's commitment towards adhering to the concept of corporate social responsibility was also manifested in2010. It further prohibits the hiring of underage workers. The publications of violations of Apple's ethics and social responsibilities in had devastating effects on the reputation of Apple Corporation. For example, it was reported that Apple industries in China mistreated their workers. A number of these people died due to work related stress related with poor working conditions. The situation resulted in Apple taking measures by sending a team of human resource professionals from the company's headquarters to remedy the situation. [...]
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