Apple, Apple TV, brand extension, market share, major competitors, streaming industry, market relevance, market segmentations, distribution policy, strategy, brand measurement, brand proposition, brand execution
Apple Inc. is one of the global companies that has documented great success in competitive markets. Since the company was established, its turnover has increased from 3,2 dollars to one hundred and twenty billion dollars within twenty years (Zhang 2023, p.24). Apple Inc. was established in 1976 as a technological and American multinational corporation, with its headquarters in Cupertino, California, situated in Silicon Valley (Thao and Tsanthaiwo, 2020). The company deals with different products like the Apple TV, Apple Watch, iPad, iPhone, Mac, Vision Pro, etc.
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[...] doi:https://doi.org/10.2139/ssrn.3141407. Moorthi, Y.L.R.M. (2017). Branding Principles - Application to Business-to-Business Branding. SSRN Electronic Journal. doi:https://doi.org/10.2139/ssrn.2160650. Pike, S., Gentle, J., Kelly, L. and Beatson, A. (2016). Tracking brand positioning for an emerging destination: 2003 to 2015. Tourism and Hospitality Research, pp.286-296. doi:https://doi.org/10.1177/1467358416646821. Pontes, B. and Darmody, A. (2022). Integrating branding theory under the novel concepts of Brand Genetics, Brand Genotype and Brand Phenotype. [online] pp.1-9. Available at: https://proceedings.emac-online.org/pdfs/A2022-107420.pdf [Accessed 2 Jul. [...]
[...] The brand research can enable Apple Inc. to gain insights into the client's preferences, competitors, and market trends. The information can be helpful in promoting the product's market extension. Also, Apple Inc. can utilize brand tracking to examine brand performance. Brand tracking entails assessing and monitoring the brand's performance over time by examining factors like sentiments, awareness, and consideration (Pike et al p. 290). As the company markets the Apple TV, it can track the product movement, thus illustrating whether the product is successful in the market targeted. Conclusion The Apple TV is one of the products that has also been featured in the company's publications, though with a smaller market expansion. [...]
[...] Besides, I also got encouraged as some individuals highlighted that I had the potential to be nurtured in the marketing paradigm. Based on my real-life experience, I came to realize the areas that require more concentration to make the learning more realistic. Reference list Bilgili, B. and Ozkul, E. (2015). Brand awareness, brand personality, brand loyalty and consumer satisfaction relations in brand positioning strategies torku brand sample). Journal of Global Strategic Management, pp.89-89. doi:https://doi.org/10.20460/jgsm.2015915576. Chang, B. (2019). Reflection in Learning. [...]
[...] doi:https://doi.org/10.5937/markt1504243m. [...]
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