Analysis of Print Advertisements and Packaging of Toys

Jqder M.

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Analysis of Print Advertisements and Packaging of Toys

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Print Advertisements and Packaging of Toys

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Abstract

We are delving into the analysis of print ads and packaging of toys. I intend to use content analysis method. This method objectively analyses whatever content you are trying to scrutinize in mass communication. I normally use content analysis method when trying to in the analysis of newspaper, magazine, internet, radio and television adverts. This method is also be used in the analysis of the subjective nature of the content of these adverts as explained by Graneheim & Lundman (2003). I intend to use various visual examples of toy adverts, website references, magazines, books and select sources to illustrate my point.

As a background, Goldstein (2003) found that playing with toys from the age of 18 months had a relation to the child's intelligence at the age of three. 40 separate studies concluded that playing increase a child's early development by 33%. Playing with toys does play a role in shaping children's gender development. Unfortunately, this is used in a way that what they prefer to play with is used to measure their gender development.

Outline
If advertisements carry gender connotations
If the above is true, if gender connotations is being portrayed in the print advertisement and packaging of toys of the advertised products
Whether these gender patterns do affect human personalities
Conclusion

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[...] Gamine Expedition, Sunday, July Retrieved from http://gamineexpedition.blogspot.com/2013/07/rebelle-rebelle-youve- torn-your-dress.html. Singer, J & Lythcott, M. A 2002, Fostering school success and creativity by sociodramatic play in the classes. Research in the schools p. 41–50. Smithers, R 2013, Marks & Spencer agrees to gender-neutral toy packaging. Guardian Newspaper, Tuesday 17 December 2013. Retrieved from ttp://www.theguardian.com/money/2013/dec/17/marks-and-spencer-gender- neutral-toys Wood, W., & Eagly, A. H 2002. A cross-cultural analysis of the behaviour of men and women: consequences for the origins of sex disparities. Psychological news 701–727. [...]

[...] Analysis of Print Advertisements and Packaging of Toys Outline I. If advertisements carry gender connotations II. If the above is true, if gender connotations is being portrayed in the print advertisement and packaging of toys of the advertised products. III. Whether these gender patterns do affect human personalities. Analytic approach adopted and selection of data We are delving into the analysis of print ads and packaging of toys. I intend to use content analysis method. This method objectively analyses whatever content you are trying to scrutinize in mass communication. [...]

[...] In short, boys' advertisement was mostly to do with action, danger and excitement while girls adverts seemed to foster a feeling of closeness and cuteness. In summary, boy's advertisements are composed of destruction, cruel, uncooperative, chaos and excitement while girls' advertisement mostly centres on being social, calm, good, personal grooming and attractiveness. Relevance of the research I have to delve deeper in order to gain a more thorough meaning and draw greater inference of these print ads and packaging of toys. [...]

[...] Notice the predominant use of the colour pink and soft colours. Most of the dolls come with clothes and hair which, hopefully, the girls will learn to dress neatly, sweetly and keep their hair well groomed. The researchers noted that girls liked them for their physical appearances above all else (Markee, Pedersen, Murray, & Stacey 1994). When discussing with children about a variety of toy advertisements, they judged gender in terms of the nature of the product and how the actors in the advertisement exhibited certain traits. [...]

[...] Manufacturers of toys are prejudicial for portraying toys in such a manner and marketing it like so. They use stereotypical norms and magnify them to unmanageable levels. It is easy to fault them, but parents and teachers should also take the blame as they should be aware that their children's education does not start and end with advertisers. Manufacturers, teachers and parents should realize that early participation and exposure to children's toys and pretend play in their formative years is related to their emergent literacy skills when they reach kindergarten. [...]

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