Since its creation in 1984, US based Dell Inc. has come to adopt a business model that is different from its competitors. Unlike its competitors who focus more on costs, Dell Inc. offers solutions tailored to the needs of its clients, whether individuals (B to C) or business (B to B). Dell holds a competitive advantage over its competitors with regards to customer intimacy. Dell wanted to stand out from the competition by offering the client PC that could be customized; the customer could choose all the components he wished to see being incorporated into the PC.
Dell Inc. provides solutions to a wide range of clients: Individuals, SME,Corporate and Public Sector. Many companies have developed their networks of computers with Dell by insisting on a particular component. The public sector (local,education and hospitals) has followed this trend. By diversifying its customers, Dell Inc.has managed to achieve sustainable growth since its inception. It is due to this presence in these four segments that Dell has managed to overcome the economic crises that have massively affected the computer industry since the 1980s.
Observing the flourishing success of Dell Inc., some companies have tried to emulate this strategy, but success was not easy to come by. It was clear that only Dell, Inc. could provide a customized PC at an affordable price, with a wide range of services, made available by telephone or Internet.
Tags: Dell Inc., customizable PCs, PC industry
[...] Thus, Dell Inc. recently bought Alienware, the leading gaming PC. Dell spent more money on customer service, which is one of the reasons for its declining profits. The company has recruited a lot of calls-centers in the United States and Canada. Always taking more weightage on these factors, the U.S. firm seemed to condemn itself to grow more wisely. A less efficient service Dell was once known for its excellent service, it had to face the wrath of unhappy customers, so that, according to analysts, this problem had become a part of Dell's perception by consumers. [...]
[...] Today this figure is for both types of PCs below $ 1000. Dell has been considered as the company offering PC to excellent value for money. However, competition has adapted, has reduced its production costs and selling prices. We can say today that Dell has a competitive advantage in terms of marginal price. Dell could offer lower prices than the competition, since their computers are on demand. This strategy has allowed stocks very low: less than a few days. Competition does not have the same model and same sales strategy, it had much higher stocks of spare parts and finished products. [...]
[...] By diversifying its customers, Dell Inc. has managed to obtain sustainable growth from its inception. It is through this presence of the four segments that Dell has managed to avoid much suffering economic crises that have massively affected the computer industry since the 1980s. A unique offer Seeing the success of Dell Inc., some companies have tried to follow this strategy but success was not easy like Dell Inc., It was clear that only Dell, Inc. could offer customized PC, at a good price, with a wide service, made available by telephone or Internet. [...]
[...] Dell Inc. is a company created in 1984 in the United States from its inception; it has managed to adopt a different business model from its competitors. Unlike its competitors such as Hewlett Packard, more focused on costs, Dell Inc. offered solutions tailored to the needs of its clients, whether individuals (BtoC) or professionals (BtoB). Dell has a competitive advantage over its competitors: customer intimacy. We'll explain why below. It controls the entire process of creating value PCs, selling directly to the final purchaser. [...]
[...] Dell Inc. had to play on its reputation also on the development of a high quality customer service. Dell Inc. is considered by most buyers as one of the companies offering the best service. Apple and Sony share the podium. Product diversification In addition since the 1990s, through the deployment of new types of computers (laptops yesterday, today netbook) Dell Inc. has had adapted to its customer needs. Specializes in the design of fixed Pc, the company had to diversify its product line to maintain its market position. [...]
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