Ad review of the Bulgarian Flirt Vodka

Marieta M.

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Ad review of the Bulgarian Flirt Vodka

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Abstract

FLIRT VODKA is probably the most famous vodka in Bulgaria. The drink is the unquestioned leader on the Bulgarian market.
The main themes in the advertising campaign of the vodka are coquetry and flirt; growing fast into sexual intercourse. The ad suggests that flirt is an art.
The unique selling proposition (USP) of Flirt Vodka is good because it gives you plenty of ideas about the possibilities with slogans like: "Are you ready for tonight?" Night is the time when people feel free from the usual social limits. They just want to have fun.
The ads want to impress you that extraordinary things may happen every night, especially when you drink Flirt Vodka.
Emotional vs. rational sell? If it wasn't the image of scandal, I pretty much doubt the market position of Flirt Vodka would be the same.
The main about flirt is emotion. When you flirt, you want to show the best, the most interesting, the most exciting about you. Men and women flirt differently. Flirt Vodka ads combine both ways.

Tags: Flirt vodka advertisement, Flirt vodka review, Flirt vodka slogan, Bulgarian vodka, Alcohol in Bulgaria

Unique selling proposition: Emotional selling
1. The main themes in the advertising campaign
2. Emotional vs. rational
3. Sex sells !
Media use
1. The suggestion of Flirt ads
Types assets
1. The competitive asset
Vampire effect
Anchors and triggers
Target market
Conclusion
Bibliography

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Extract

[...] ( http://www.fashion-lifestyle.net/scandals_broi7 ) Flirt Vodka challenged local Varna priests to express their disapproval of the campaign. The clergy totally disapproves the advertising method of Flirt Vodka. (http://bulphoto.com/image.php?img=24495) The ads of Flirt Vodka provoke sexuality in an easy-going manner. In most cases, the viewer doesn't actually see the bottle of vodka. The accent falls on the pretty young girl who passes on a shiny belt or does something similar (naughty or just flirty) after having sex with some guy she's just met Vampire effect. [...]

[...] The target groups of Flirt Vodka are people who are looking for adventure. In most cases, they're young. They are free from the limits and restrictions of the day and think life is nothing more but an endless party. The target groups are young men and women with lax behavior who like to have fun. They are individuals who have no intention or expectation of establishing a longer-term sexual or romantic relationship. The suggestion of irregular on unplanned sexual encounter is the emblem of Flirt Vodka. [...]

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