Accor is a French group which specializes not only in hotels and services to corporation, but also catering and leisure. The company is the European leader and a major global group in hotels. It is also the global leader in providing services to corporate clients and public institutions. It operates in 100 countries with around 140,000 employees and offers over 40 years of expertise to its clients. Since its creation, the company has constantly reinvented its businesses through a strategy of innovation. Today, Accor's ambition is to become or stay the leader in every market it is in. The challenge appears huge because the competition becomes more and more aggressive in our global world. Through this report, we will try to understand the strengths of the company, which make Accor successful. To do so, we will first present the company briefly and the industry it is in. We will underline the strategy and the management of the group, and then we will analyze its financial situation, in order to understand the actual position of the Accor group.
[...] While this shows that the company is not in good financial health, it does not necessarily mean that it will go bankrupt - as there are many ways to access financing - but it is definitely not a good sign. Moreover this ratio is lower than which shows that stocks are well managed. - Debt/Equity ratio: This ratio is smaller than so assets are primarily financed through equity. • Long-term value: - Total debt ratio = 0.98 Total Debt Ratio = TD/TA = 0.98 For good health, the total debt ratio should be 1 or less. [...]
[...] Nowadays, tourism has become a popular leisure and in 2007, there were over 903 million international tourist arrivals, with a growth of as compared to 2006. In 2007, international tourism has generated 856 billion USD in revenue. Despite the economic crisis of 2008, the demand continued to grow. Just a little slow down was observed in July. However, the growth was about in 2008 compared to 2007. Today, tourism has become a vital industry for many developing countries such as Egypt, Thailand, India, Indonesia . [...]
[...] - Return on equity = ROE = NI/TE = The return to equity describes how much the shareholders of the company earn on their investment in the business. - Return on capital employed (ROCE) The ROCE corresponds to EBITDA expressed as a percentage of fixed assets at cost plus working capital, rose to from in 2006. It measures how effectively a company uses the money invested in its operations. So we can say that there is a strong improvement in ROCE. [...]
[...] However, there are still a lot of niche markets that have not been developed. (The hotel industry The large hotel groups and resorts dominate the market. Small and independent hotels try to survive among those giants. In France of the market is held by big groups. Concerning those resorts, after two years of stagnation, the global supply is expecting to growth slightly (about Between 2006 and 2012, the number of overnight stays in chain hotels is expected to rise by a year, compared with an increase of a year for the market as a whole. [...]
[...] Accor is the leader in the European market. The Intercontinental Hotels group is the global leader with more than 4,000 hotels and around 650,000 rooms in the world. The second global leader is the Marriott hotels group. Accor is at the fifth position just after the Hilton hotels. The American groups dominate the industry probably because they encourage and facilitate franchising. The Porter Analysis Management, culture and strategy The governance of the group • The chairman of the board of directors Serge Weinberg Graduated from the Institut d'Etudes de Paris and France's Nationale d'Administration Serge Weinberg started his career in the French administration and worked for Laurent Fabius the Budget Minister at this time. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
