GPS Phone Case, partnership, business development, innovation, product segmentation, technology, market, international trade, Samsung, swot analysis, Porter's five forces, marketplace, pestel analysis, business model, finance, distribution strategy
Nowadays, mobile phones are indispensable for communication, work, and trade, even on the other side of the world. There are more than 5 billion mobile users worldwide, representing 67% of the population. We are with our phone every day, whether it is in our bag or our pocket. We are therefore often confronted with the problem of losing or forgetting it. That is why we have thought of a phone case connected to a GPS that allows us to locate the location of the device in order to avoid the loss or theft.
[...] This gives an idea of the percentage of smartphone owners in Europe, and which countries have the most. What we can deduce from these statistics is that the cell phone market is a growth market, and that the market for phone cases is a complementary one. As phones become more and more expensive and sophisticated, consumers are looking for protection that will protect their investment and suit their style. When you spend over 1,000 euros on your smartphone, you want it to be absolutely protected by a case that not only matches the phone's format but is also robust and shock resistant. [...]
[...] However, the LocShark case is the only one who proposed both GPS tracking and digital locking capabilities. Who are key industry actors and potential collaboration partners (suppliers, distributors etc.) On the one hand, the key industry actors are suppliers who we could buy the phone cases from. The main wholesalers in Norway are Distrelec or Ubuy for example. Furthermore, we must also work with a GPS chip supplier. A chip is the most optimal way to integrate a GPS within our phone case. Indeed, it is small and almost invisible which is both practical and aesthetic. [...]
[...] To further this process, quality standards will be imposed on the material suppliers based on our quality criteria to avoid any supply of goods that do not meet our requirements. A second risk is that linked to the GPS chip. By being an electronic component, we must make sure that the GPS chip is in a watertight environment, as water is one of the main problems, and above all that it has a cooling possibility, as overheating of the component could cause damage to the product and a reduction in performance. [...]
[...] From different colours to different designs, every customer will find happiness. For example, we will have the most basic ones single colour) for the customer who only wants to protect its phone from falls, scratches or everyday wear and tear. Then, we will have more sophisticated ones for the customer who wants to appear more stylish for instance and express their sense of style. Finally, we will also make phone cases from different materials like leather or gold for instance. [...]
[...] Nowadays, it is easier to buy online than to buy in a physical retailers. People and industries give generical information about the products sold and it is easy to find different alternatives at different price levels. Then, we have physical retailing by means of professional retailers (such as phone stores) or general retailers like supermarkets with a more general product range. This was the first selling channel a decade ago (before Amazon stepped into the market) but is still the channel choice of several people. [...]
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