The concept is to launch a new type of restaurant and more precisely an organic fast food restaurant. The guarantee of our restaurant is to take care about the customer's health. Indeed, we noticed that there was no special organic fast food restaurant in France and especially in Paris. For few years, French people seemed to think more and more about their health that's the reason why we decided to open an organic fast food restaurant which respects the principle of "eat fast and eat well".We think that the success of our restaurant will take place principally for the differentiation. Indeed, it gives a new service to customers who are looking for new sensation, new trendy place. Breath food is a single unit, medium sized restaurant. We focus on organic and creative food. The restaurant will be located in Paris.
[...] With Speed Bio', we will offer the guarantee to eat fast and well. The Environment PESTEL analysis ( Political Analysis There have been a number of government-led support initiatives addressing organic farming in recent years. Legislation on organic agriculture was passed in 1981. The state logo for organic products, the AB-Logo (Agriculture Biologique), was launched in 1985. This high level of state recognition led to the wide acceptance of organic agriculture in France and across its borders and at the time France was the most important European supplier for organic products, and 40% of the European organic land was located in France. [...]
[...] Our Meals To satisfy our consumers, we will create different meals with different tastes For the first semester, we plan to serve three different organic menus. These are the menus that we are going to offer to consumers: The Light menu: light and fresh menu The Speed Bio' menu: more copious with warm dish The Healthy menu: low calories dishes but very tasty The brand name in general is very important for any business. For a restaurant, the brand name appeals to the name of the banner. [...]
[...] Presentation of the company Speed Bio' is a trendy organic restaurant. This restaurant will open in in Paris (France) and more precisely in Boulevard Haussmann, which is a perfect place for us. Speed Bio' Identity Card Company Name: Speed Bio' SIC Number: 5812.0768 Address: 58 Bvd Haussmann City: Paris ZIP: SE 657 RT State: France Phone: Fax: Email: Geographic Area We have decided to open our restaurant in Boulevard Haussmann because this place is in the center of Paris. [...]
[...] Threat of substitute product: Low Threat of substitute product is very low for Speed Bio' Business. Indeed, we can affirm that there are no really substitute products on the market. Industry rivalry: High We can say that the industry rivalry is high because in fact we can add two kinds of competitors. On one hand, there are restaurant in general, especially no organic food restaurants, then there are organic restaurants but we can't say that we are on the same segment because our concept is a kind of fast food. [...]
[...] The Light menu: light and fresh menu at 10 The Speed Bio' menu: more copious with warm dish at 14 The Healthy menu: low calories dishes but very tasty at 12,5 Place Place is also known as channel of distribution, it is the mechanism through which goods are moved from the supplier to the consumer. The objective is to ensure that products are available in the proper qualities and quantities at the right time and the right place. We will offer large place, well designed and extra modern restaurant. [...]
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