Spa business plan

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Spa business plan

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Abstract

Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use two of them as massage rooms and the two remaining rooms for body treatments. The fifth one will be used for the nursery services. In addition, we dispose a water activities area of 60 m2. This one is divided into a 10 m2 hammam, a 10 m2 sauna and a swimming pool. We offer massage in a variety of styles - Classical General Massage, Shiatsu, Reflexology and Stone Massage. We also offer body treatments like body scrub and body wrapping. The Mia Day Spa has the latest in anti-aging products and techniques but does not offer services on hair such as cutting, styling and colouring. Our licensed aestheticians and masseurs offer the latest in skin treatments, body treatments and anti-aging therapies.

Executive summary.
1. Presentation of our offer.
2. Objectives.
3. Keys to success.
Management.
1. Company ownership and team.
2. Start-up summary.
Products and benefits.
Market analysis summary.
1. Market analysis summary.
2. Target market.
3. Competition and buying patterns.
4. Segment strategy.
The physical establishment.
1. Company location.
2. Building description.
3. Transportation.
4. Service delivery system.
5. Co-operations and alliances.
The organization.
1. The executive.
2. Personnel plan.
3. Business licences.
Financial plan.
1. Important assumptions.
2. Sales forecast.
3. Break-even analysis.
4. Projected profit and loss.
Bibliography.

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Extract

[...] Mia Day Spa Business Plan 14 Supervision involves developing and communicating the organisation's goals and results to the staff, selecting, supervising, and supporting the employees. Mrs. X will be in the centre of the organisation and any in the initial phase she will assure the majority of the organisational problems, in close collaboration with the personnel of the spa. She will not receive any salary during the first year of activity because she will beneficiate of an ACRE (unemployment pay and exemption of social contributions during one year), as a new entrepreneur Personnel plan The masseurs will have the responsibilities linked to the profession: the first responsibility is the customer's health and safety. [...]

[...] Mia Day Spa Business Plan 4 A range of simple but serious services, giving the clients the sensation of a real wellbeing approach, in a consistent unity and harmony. Necessity of a strong team working together (reception, spa cares, discussion, security, cost control Sufficient budget to allow a start without any risk (moderate loan interests and sufficient capital (BFR)). as well as Sufficient financial resources A strong personal implication Complementary and adapted human qualities are the necessary keys to success, and especially in the long term, for such a company on a market with fast-increasing competition. [...]

[...] Mia Day Spa Business Plan 8 Benefits: promotes deep muscle and tissue relaxation, alleviates stress, releases toxins, relieves pain, and improves circulation, calms. Body treatments: Body scrub- is a highly effective way to exfoliate the body, leaving skin feeling silky soft. The full-body scrubs use combinations of rich natural ingredients to remove toxins, increase circulation and create a natural radiance. All scrubs conclude with an application of conditioning body lotion, sealing in moisture and leaving the skin luxuriously refreshed. Body wraps is a whole-body treatment designed to increase circulation, add nutrition, detoxify and decongest the body's tissues, while deeply relaxing the muscles. [...]

[...] All the employees will be responsible for the area they were engaged and everybody can and will propose for costumers products included in the full retail line that complements the services menu: cosmetics, creams, candles, and other beauty products Start-up summary Start-up expenses can be divided into two groups, for a total cost of 16650€: Current assets: - Massage table equipment 1000€ (with a depreciation out of 5 years : 200€/year or 16.66 - Aesthetician equipment 2000€ room setup) (with a depreciation out of 5 years : 200€/year or 16.66 - Oils and lotions to use/to sell + stones 1100€ - Towels and shoes - Decor and furnishing (desks, shelves) 1200€ - Computer units and software, phones 1300€ (with a depreciation out of 3 years : 433,33€/year or 36,11 - Kids' beds - Toys, books and care equipment Start-up expenses - Legal expenses - Insurance - Rent and deposit 7500€ - Advertising Mia Day Spa Business Plan 6 The venture capital of Mia Day Spa is 18000€. [...]

[...] Mia Day Spa Business Plan 15 All the employees will be responsible for the area they were engaged, for the property and the proper function of the equipment. Any employee is responsible for the supply with the products he need in his activity, and for the products that are sold in the beauty products boutique. Everybody can and will propose for costumers products included in the full retail line that complements the services menu: cosmetics, creams, candles, and other beauty products. [...]

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