"Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs."
Ana Food Company's mission statement is "To be a multi-national entrepreneurial group acting locally while thinking globally".
Our mission is "TO BE A STRONG FOOD COMPANY" in local and international markets, with powerful brands.
Focusing on understanding the customers.
Improvement in quality through research and development.
Delivering goods and services on time in order to maintain customer satisfaction.
Ana Gıda (Ana Food Co.) is one of the leading edible oils manufacturers of Turkey, produces, sells and exports Olive oil, Corn oil, and Sunflower oil under the brand names of "Kırlangıç" and "Sezai Ömer Madra".
The company is dedicated to produce higher quality products, in a modern and integrated facility and organization. In domestic market, the company sells these high quality products through its network of distributors throughout the country.
Ana Gıda is part of one of the leading industrial and financial groups in Turkey - the Anadolu Group.
Becoming a Holding Company in 1969, the group is focused on brewery, beverage, automotive, finance and office equipment production, other than food.
Among its international brands, Efes Pilsen beers, Coca-Cola (Turkey and Caucasses Republics), Isuzu, Kia, Lada vehicles, Faber-Castell writing and office supply, Cetelem consumer finance are the most important ones. On the finance side, Abank and its subsidiaries are among the leading companies in Turkish finance market.
[...] your table since 1953. Kırlangıç Extra-Virgin Olive Oil with its delicious taste preferred mostly for cold dishes, salads and appetizers; and Riviera with its lightness and aromatic taste transforming all kind meals into feast are Kırlangıç pleasure classics olive-oil buffs could not give up. By adding new and very special tastes to its collection, Kırlangıç inserted lastly aromatic extra-virgin olive oil with basil to its former tastes with pepper, oregano and garlic aromas. Kırlangıç Gourmet, Selection, Unfiltered Extra-Virgin Olive Oil ‘Çökeltme' are specially prepared extra-virgin olive oils for olive-oil buffs PRODUCTION PERFORMANCE _ The production is focused on "saving the nature". [...]
[...] Kırlangıç, with the olive oil's successful and strong brand image, supply personal care products, which includes olive oil, to the market FINANCIAL ANALYSIS Ana Gıda has euro average sales per year (annual). Every year Ana Gıda makes approximately 20% sales growth Kırlangıç Net sales (Million dollar) Net operational profit In Turkey average 150.00 ton olive oil is produced every year. 65- 70.00 ton of this amount is consumed in domestic market. Other part is exported to other countries. There are three important olive oil brands in Turkey. [...]
[...] INTENSIVE MEDIA PLAN OF 15 DAYS Total media budget = Daily newspaper- Ten labor days, in total 48 ads per day and journal. It has to be considered that one per 5 days is free. They are going to be published in half page, colorful. One ad of this characteristics costs 10 000€. - The Telegraaf (It is national but the most read, for this reason we included it. - De Havenloods - NRC Handlesblad - Rotterdams Dagblad Outdoor : - BUS-METRO: 24 15 DAYS (50 ADS) - BILLBOARDS: 120 5 BILLBOARD 15 DAYS - ON THE WALL: 5 PER 15 DAYS Radio: Our publicity is going to be emitted in the most heard channel, which is going to be one of them which are written below because them are locals from Rotterdam. [...]
[...] In the last years one comes observing a constant and important increase in the consumption of olive oil in Netherlands, happening from scarcely 3,9 thousands of Tons in the year 2000 to 11,3 thousands of Tons in the year 2005. These figures are still enough removed from 785 thousands of Tons that are consumed in Italy or 613,9 thousands of Tons consumed in Spain, countries which the habit consume of olive oil is traditionally implanted. Frequency of use The consumption per capita annual of olive oil in Netherlands was for person places in the 0,7 kg/in the year 2005. [...]
[...] Mills oil-sellers. d. Amasadoras / crushing machines. e. Press. f. Traditional separating. g. Decanters. h. Automatic apiladoras. i. Washers. j. Mixers(beaters). k. Bombs of mass. l. Other products. m. Tape elevators with deshojador sloping. n. Elevators of propeller (helix). o. Systems of weighed of oil. p. Dividers of the bone. q. Filters for refined of the olive oil or. r. Machinating for the leaked (filtered) one of the olive oil. It is possible to differentiate three big groups of machinery for the sector: Machinery of court: that one used for the withdrawal and the treatment of the olive before the extraction of the olive oil. [...]
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