Our business idea focuses on bringing chefs to the dinner table at home. We plan to offer 2 services; Primarily we will provide Home training courses where fully trained chefs will come into your home environment and offer training on anything from beginner techniques, simple cooking to more extravagant dishes. We will also offer the service of Home Catering ranging from romantic meals for 2 to numerous guests. The name of our enterprise will be “Chef à la maison”. We wanted to have a French name because French gastronomy is famous all around the world, and in the UK. Our enterprise will be situated in Glasgow (Scotland), and our activity will take place from Glasgow to Edinburgh and more if our business increases.
a) Mission Statement:
The study of mission statements started in the early 1970s, and Drucker (1971) referred to them as a precursor to “clear and realistic business objectives”. As for every enterprise, “Chef à la Maison” takes into account several important factors including our customers, our strategic
position and our values to develop our mission and generate our objectives. Our mission is: “to provide ambitious quality foods and meals available to all” and our values are: “quality, value, service, innovation and trust”.
b) Company goals and objectives:
The goals and objectives of our company are: to have a healthy and successful company, to reach a lot of customers and to have a loyal customer following, to satisfy customers in providing healthy food, to grow inside this almost untapped market and to become a leader.
[...] We will have to complete the following: - P35 employer's end of year return - P60 employee's end of year summary - P14 employee's end of year summary - P11D return of expenses and benefits Which legal structure is right for my business? Our answers indicate that the following business structure(s) would be most suitable for our business: Limited company 26 / 49 Economic Factors. Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. We need to look at: First, in declared really enjoy cooking. That represents nearly half of the population. So it can give a good opportunity of development for our home training service. [...]
[...] Thanks must also be given to the staff at Morrison's for allowing us to carry out our survey / 49 II. EXECUTIVE SUMMARY: This business plan will explain you our business idea which is “Chef à la maison” with all the requirement necessary to build a business. All the researches and work done to create our business will be shown in this report. The aim of this business plan is to demonstrate the process followed from the beginning of our business idea to the potential creation of our enterprise. [...]
[...] PRODUCTS AND SERVICES: Home Training Courses: “Cook like a real chef ” It could be the slogan for this first service. Indeed, this service will provide a chef in the home of the customer and offer training on anything from beginner techniques, simple cooking to more extravagant dishes. “Chef à la maison takes charge of everything and adapts to your lifestyle. This innovative concept will allow you to discover, to learn and to improve you in culinary arts with chefs who will adapt to your own level of cooking. [...]
[...] Indeed, the customer has a large choice of meal and themes and this service is accessible to anyone, from younger to older. Moreover, the high quality of our food will be also a benefit compared to our competitors / 49 Product: On the one hand, our business idea opens the possibilities to learn how to cook easily at home. The chef will teach anybody how to cook in a simple and healthy way. Most of the food is available as take away like burgers and pizzas. [...]
[...] Technology is vital for competitive For our business, Internet will play an important role to attract the customers and to inform them on our business. Moreover, it will help us to the reservation and will limit the use of the phone. It will be faster for the customers and for us. (http://marketingteacher.com/Lessons/lesson_PEST.htm) 28 / 49 The 7 P's according to “Chef à la Maison”: The marketing mix model can be used by marketers as a tool to assist in implementing the strategy. [...]
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