Business plan: Washybar, why wash and wait when you can drink and wash?

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Business plan: Washybar, why wash and wait when you can drink and wash?

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Abstract

The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting time is about 35 to 40 minutes to wash the clothes, and then you have to wait to dry your clothes. They often don't know what to do during this time. How will their life be made better? For them, going to the launderette will be more pleasurable. The service: Washing clothes at the laundry need not be boring. We offer the possibility for customers to have a good time while they wash their clothes. Nothing has really been done in this area (apart from in Montpellier in the South of France). This service responds to a specific need of consumers. Nowadays, people are looking for convenience. It responds also to a trend in our society: people are looking for facilities and pleasure. They don't like to waste time. The concept creates also a new community (new friends, place of acquaintances) and conviviality.

Summary.
The team.
Where do we want to be?
1. Vision.
2. Mission.
3. Values.
The market.
1. Segments.
2. Size of the market.
3. Trends.
4. Customer needs (questionnaire in appendix).
5. The actual customer behaviour.
6. Factorial analysis.
Objectives.
1. Geography.
Competition.
1. Strengths.
2. Weaknesses.
SWOT analysis.
How we want to get there?
1. Marketing strategy.
2. Finance.
3. Key success measures.
4. Risks (potential obstacles & course of action).
Conclusion.
Sources.

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Extract

[...] The force of this project is related to its originality and simplicity. And yet, what is more simple than that: Why wait and get bored, if you can wait and have fun? When we asked people if they would be interested in the project, they all said yes. Some wonder why such idea has never been exploited before! This question is all the more significant in the young population because they need to see people, make new relationships . The laundry [...]

[...] do you wash and wait when you can wash and drink”. Bags. We can see that people who go in a laundry always have ugly big bags to carry their clothes. Why not proposing them free bags with the WashyBar logo on it, so that even when they are not in the laundry, to advertise for us? -Promotion plan: Sponsoring student's events and parties to create a good image around our concept. People have to feel like this business is created for them, to make their life easier. [...]

[...] Cash-flow spread sheet (see appendix) Capital expenditure As we start the business in September, we think that it will take us about 2 months to set up (buy and install machines, decorations, etc.). So our cash flow starts in July, even if our real activity starts in September. In July, we will have to invest in all the assets listed before, that is to say 323,730 euros. Bank charges and loan repayments The loan interest rate is low. With a €200,000 loan at during 7 years, we will pay a total of €9000 of interests during those 7 years (that is to say 84 months), so we will pay approximately 107 euros a month for the interests. [...]

[...] In this first trial year we want to start running the business and check out the way it works through the main market, the respond and its effects. The location of the first WashyBar will be the Republique area, which is a very a attractive zone for our target market due to nightlife, restaurants and young atmosphere. Depending on the results, if they turn to be positive we will move forward to the next part explained bellow. -Long term objectives According to positive results after the first trial year, we plan to expand the business in the years to come all around France, as long as possible but always focused on the areas where our target market moves the most. [...]

[...] Why do you wash and wait when you can wash and drink? WashyBar is the only laundry that allows you to have fun while you do your laundry, and it is not only about drinking or getting to know people. It is also about relaxing and enjoying your time! We present you a real project, with serious potential profits in a short but also in a long term. We launch our company to fulfil a lack in the market, which is to increase The team The team is composed of six impassioned young men that have decided to create their own business, after they graduate from their French Business School But above all, it's a welded and complementary team, united around the same goals. [...]

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