In our company the Wedding Fairies is in partnership with six people who want to offer an all inclusive service for wedding planning. We believe for the wedding day nothing can be too perfect and we want to be sure that our customers get the best from us. We offer a real customized service to our customers. We want to observe every desire that they have. We take pride in taking care of everything from the invitations to the catering and till the honeymoon. We want to propose a luxurious service by organizing wedding in heavenly destinations in foreign countries as our customers' desires. We ensure the best for the most important day of one's life – wedding day. Wedding Fairies aims at imaging, creating and organizing a heavenly wedding for couples in foreign countries. Our services want to propose the best customer relationship management through a personalized and customized response for each of them. We want to make sure that our service accompanies couples for the most beautiful days of their lives.
[...] IV- Marketing plan Economics The wedding business is an industry with $45 billion a year. In France, more than 266,000 weddings are celebrated per year at a budget million. In this industry, our market share is not very significant. Indeed, we are on the luxurious segment which means we organize only few weddings per year as, luxurious weddings do not occur very often. The trends in the market are quite contradictory. Besides, the wedding planning industry is constantly growing. Our business has a potential of growth which should increase over the years. [...]
[...] In fact, there will be three teams in charge of several weddings (this will be developed in another part of the business plan). So, our capacity will increase over the years, but we think that very soon, we will not be able to cover the real demand. The following tab describes the number of wedding that we will be able to take in charge each year according to the demand. Years Number of weddings 2008 6 2009 8 2010 10 2011 12 2012 14 2013 16 The fact is that in 2012, we will have to hire new people in order to help us to face the demand and to increase our capacity. [...]
[...] After one year, we will probably think about reorganizing our presentation. The publication of an advertisement in a magazine in the A4 format costs about €1,850. The costs for that over year will be: x 3 magazines x 4 quarters = €23,880 Showrooms We also want to profit from the reputation of the showrooms in Paris. Therefore, each year, professionals organize several shows which are specialized in weddings such as: - Le Grand Salon du Mariage de Paris - Le Salon du Mariage et de la Fête - Salon du Mariage au Carrousel du Louvre The idea would be to take part in three wedding shows all over the year. [...]
[...] After the first year (after the first profitable year), we will begin to receive salaries from the company. Indeed, the second year, we will be paid approximately per month. Our wages will obviously increase over the years. Furthermore, we will write a procedure and schedules for the preparation of the weddings. We will use this in order to make sure that each team respects the schedules and the rules within the company. Besides, it has been said in the sales forecast part that in 2012 we will have to hire some people. [...]
[...] The fact is that we will create three teams of two people. Each team will be in charge of the preparation of several weddings. The thing is that each team will follow the couple from the beginning to the end. Indeed, one couple will only be in contact with one team. As partners, we won't receive any salary the first year. We know that it will be difficult but we want our business to be profitable for the beginning. For this reason, we prefer not to take money to the company. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
