The company is based on the growth experienced in the bakery industry. This growth of the industry in the United Kingdom is a clear indication that the market for bakery products is on an ever growing trend. Loly bakery is a home based business. The aim of the firm is to serve the end consumers of the bakery products through offering products which are as close as possible to home made ones. With this framing, the firm expects to have a more direct contact with the customers through the visit to the locality for purchase of the products. This direct contact with the customers is aimed by the business to avail the products at the convenience of the customers as well satiate the objective of offering quality products at the economic level of consumers.
The target market for Loly Bakery is the loyal and thus regular customers for the bakery products in this locality. These loyal customers include those who have been purchasing these products on daily basis, weekly basis or monthly basis. They are those who almost are certain of using the bakery products whenever an occasion comes up. Specifically, these are people who are seen daily flocking to supermarkets in the locality to buy the bakery products. They are those who use these products for their daily meals, as snacks, and those who buy them as presents. The customer base for Loly Bakery is not broad and undefined. Instead, it is specifically refers to people in this town who have been complaining that they are not getting a quality for their money. The firm is built on the realization that in this town, there are many individuals who are daily, weekly and monthly buying cakes, doughnuts, and other bakery products for consumption individually or for parties but who are not satisfied with the products they are getting at their locality. For these, Loly bakery is the solution and they are the specific market for the bakery.
[...] (2003) Wall Street words: an A to Z guide to investment terms for today's investor. Boston: Houghton Mifflin. Stutely, R. (2002) The definitive business plan. London: Financial Times, Prentice Hall. [...]
[...] In this year, the business is achieving a high profit margin. Analyzed against the first year, the business is able to increase its profits by 385%. This is a high rate of increase in profits and shows that the business is a good venture as well as investment (Abrams p. 240; Botten p.228; Scott p.164; Ryan, 2004,p. 268).This figures mean that the investment cannot be lost (Hall p.632; Barrow et al p.167). The above conditions mean that the business is able to expand the production and still achieve profits (Capezio p. [...]
[...] Business start up laws Loly Bakery Introduction The company is based on the growth experienced in the bakery industry. This growth of the industry in the United Kingdom is a clear indication that the market for bakery products is on an ever growing trend. Loly bakery is a home based business. The aim of the firm is to serve the end consumers of the bakery products through offering products which are as close as possible to home made ones. With this framing, the firm expects to have a more direct contact with the customers through the visit to the locality for purchase of the products. [...]
[...] Business plan: Loly Bakery Outline I. Introduction A. Is to be in baking industry B. Is home based II. Target market A. Middle class B. Disgruntled customers III. Location A. Central Little Indiana B. Accessible IV. Business and human resource A. Sole proprietor aided by employees V. Promotion and marketing A. Posters. B. [...]
[...] Besides the above employees, Loly Bakery also intends to hire nine baristas (to be secretaries). These ones will be working on a part-time basis. They will take shifts with six being available for each day. Market and promotional strategies There are many promotional and marketing strategies to be used. The use of posters will be important. These posters indicating the location of the business as well as the quality and price discounts the business brings will be displayed in social places, near the supermarkets, and on large bill-boards for a fee to the local government. [...]
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