BUSINESS DESCRIPTION: An ethanol production company with the uniqueness of making ethanol from sea-algae cellulose. This production method allows ethanol to be sold at a much lower price than competitors as well as making it cheaper than gasoline.
MISSION STATEMENT: To push the leading edge of ethanol production, while protecting the interest of the environment.
SPECIFIC PURPOSE: Produce environmentally friendly ethanol made from kelp plants. Distribute ethanol to fuel distribution companies who will then distribute it to gas stations world wide. The company's goals are to reduce pollution, solve the fuel crisis by providing an alternative fuel source, and to reduce the United State's dependence on foreign nations not friendly to the United States thus improving the overall economy.
[...] The second primary objective of Green Ocean Fuels will be to create a demand amongst the general population in the United States and Chile. By creating a demand amongst the people it will give incentive for the distributors to buy the kelp ethanol. MARKETING STRATEGY-ADVERTISING AND PROMOTION: An important consideration in the total marketing effort of the company if found in the name itself: Green Ocean Fuels, LLC. Green is specifically a part of the name to represent the environmental benefits of the bio-fuel products that will be produced. [...]
[...] Green Ocean Fuels also plans on taking advantage of the newly booming salmon farming industry achieving rapid growth, with exports exceeding US billion from Chile (Guafo Island, 2007). MARKET DEFINITION CUSTOMERS: Green Ocean Fuels direct customers will be fuel distributors who will then supply it to the end users at gas stations. There are countless fuel distributors that will pose as potential customers. MARKET GROWTH: The current US market alone consumes 146 billion gallons of gasoline per year (How much gasoline, 2007). [...]
[...] COMPANY STRUCTURE Joe and Kim have incorporated their company under the name of Green Ocean Fuels. Joe is the president while Kim is the vice president. Each will own 50% capital stock in the corporation. With regards to day-to-day operations, they have assumed the following tasks: Productions Manager, Operations Manager, Company Representative Joe Lounsbury Business Manger, Marketing Manager, Company Representative Kim Blessing Joe and Kim expect to work 70 hours a week until the operation can afford additional staffing. EMPLOYEES The following is a list of employees and business advisors that will be needed: Accountant Lawyer Banker Advertising Insurance Agency Medial Staff Distillation workers Sailors Maintenance crew Janitorial crew Managerial staff Shop workers Security guards Product specialists Oceanographers Engineers Builders Landscapers Foresters Marine Biologist The majority of the employees with exception of the business advisors and owners will be expected to stay on the island for extended periods of time. [...]
[...] The island itself will be owned by Green Ocean Fuels. The main production facility will cost roughly 800 million dollars in order to produce the goal of 500 million gallons of ethanol per year. The facility will consist of a distillation plant, fermentation plant, employee dormitories, employee cafeteria, employee medical clinic, a shipping port, roads, pipelines, storage tanks, wind-power plants, back up bio-diesel powered generators (for when the wind is unavailable), and employee recreation facilities. EQUIPMENT REQUIREMENTS: Distillation equipment, liquid storage equipment, ethanol pumps, ethanol pipeline, port equipment(cranes and equipment for loading and unloading of cargo), tanker-ships, machine shop and tools (for maintenance), algae-harvesting boats and equipment, algae storage and drying vats, and as well as man misc. [...]
[...] PRODUCTS GREEN OCEAN FUELS, LLC PRODUCT LINE Bio-fuels: Green Ocean Fuels will produce ethanol from the cellulose of sea- algae, as well as bio-diesel. Both fuels are usable in automotive transportation. For the first year timber will be sold from the island the company is to be located on in order to sustain additional funds. However, this will not be a sustained product. Other things may eventually be capable of being products in the future, such as the byproducts from our ethanol production, including fertilizers and other agricultural products. [...]
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