A new fun and attractive game is born: Flagpoint. This document describes the development of the new game in all its detail. The study starts with a short introduction of our company and its mission, followed by a detailed marketing research to figure out the needs of our target group. The systematic design will give all the answers about the choices we have made regarding the development of the game. To conclude, there is a detailed description of the game itself and its sustainability. Flagpoint is FunGame's first board game. The company FunGame is located in Groningen, The Netherlands. Flagpoint is a modern warfare board game that offers an enjoyable and entertaining pass-time for students. It provides fun and competition with an element of gambling. Flagpoint is a board game in which players have to conquer the flag by overcoming obstacles and beating their opponents. Students need to be entertained and look for challenging and fun games. Moreover, during the economic downturn, making a board game is an opportunity especially for students looking for cheaper ways to divert themselves.
[...] The game was as follows: The board has 11 fields: an outside ring of 6 fields, an inside ring of 4 fields and the flag in the inner centre. The goal of the game is to reach the flag and the one reaching the flag first wins. To reach the flag a man has to go over all the fields, first of the outside ring before he can enter the inside ring and then all the fields of the inside ring before he can get the flag. You can move a man one field each turn. [...]
[...] And the estimation is that over time there is not a large campaign necessary to sell the game, because the name of the game is widely spread and known (e.g. Monopoly or Risk) Conclusions The quest to develop a new and innovative game is not an easy project. Listening to the needs market and attach this to the development of a new game is challenging. Flagpoint is not only a game to play once in a while, but one that is build for the future. The competitive elements in combination with a new and innovative character combines all the desired needs of our target group together. [...]
[...] (1996) Management in Engineering: principles and Practice, Prentice Hall, second edition Griffin, A., Hauser, J.R "THE VOICE OF THE CUSTOMER." Marketing Science 12, no. 1 Tuckman ,B. en Jensen., N., stages of small group development revisited, Group and organizational studies 419-427. (1977) Kratzer, J., Leenders, R.T.A.J., Van Engelen, J.M.L. (2005) Keep virtual R&D Teams creative, Research Technology Management, March-April: 13-16 Leenders, R.T.A.J., Van Engelen, J.M.L., Kratzer, J. Systematic Design Methods and The Creative Performance of New Product Teams: Do They Contradict or Compliment Each Other?, Journal of Product Innovation Management. [...]
[...] In the Netherlands, the majority of board games are sold via the large retail groups. Smaller board games companies find it difficult to provide the range, margins and product support demanded by the large retailers and therefore launching an own board game, has to take care to establish which retailers will be able to distribute the board games to and whether or not they are likely to sell sufficient volume to make the enterprise profitable Target group We focused on students (both males and females), between 18-25 because they are accessible (can be reached and served easily), substantial (large and profitable enough to serve), plenty of time to play and have a limited budget SWOT Analysis Strengths the product: it's fun, innovative , competitive and easy to play the price: very competitive price with only that fits perfectly to our target group 6 the place: our product will be available in all the toy stores and the large department stores the promotion: discounts for additional pieces and during low demands periods, trial during events our management team is motivated, ambitious and creative people our management team is specialized in business development. [...]
[...] QFD is a product development process which has a focus to the customer. It is based on several interfunctional teams like marketing, manufacturing, engineering and R&D departments, who use different matrices, which look like houses. That is why the model that is used is called house of quality'. QFD uses the customer as an input in the process of these departments. The whole idea is to fit the business activities with the needs of the customer (Griffin et al, 1993). [...]
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