We wish to create a bar with subject, opened from 7 am till 1 am everyday. Situated in the center of Lille, for easy access to this place.
The ambition of this project is to allow the customers a cultural exchange, create a relaxed environment and a cultural discovery.
For that purpose, we would give our room for temporary exhibitions, we would organize concerts on Friday and Saturday evenings, we would invite many artists to get familiar with different cultures and at the globalization and cultural standardization.
The bar shall go of pair with a promotional bus, distribution of fliers, programs, sale of places of concert and tickets of transport; the transport of the customers to prevent use of alcohol or drunken driving.
This bar shall have rooms and flexible and convertible decorations to create different atmospheres, around several subjects (ethnic, artistic, philosophic, scientist).
Our establishment will be called the "Dream Trotter Bar" in reference to the world trips, to the cultural variety and to the notion of sharing.
[...] Trotter Bar would come to create relays, and to encourage organized tour company to join our concept. Accommodations like hostels would be fitted out to welcome the travelers. II Study of the Environment A. Macro environment Political environment: France, a democratic republic, a country of human rights, opened to the culture and to the free expression. Cultural environment: Open City, welcoming diverse nationalities and cultures, in the move, Lille is one of the main student City in France and a lot of Erasmus students come every year, we are located at the crossroad of the north of Europe (Belgium, Netherlands, England ) and more and more people come to visit this city. [...]
[...] Communication Commercial communication The media: We are going to use two kinds of support for the promotion of bar departure: The local press: we planned to buy spaces of advertising in a local newspaper to promote our establishment during the first months (20minutes, Lille Plus, Metro ) The local radios: we have chosen this support to reach targeted customers; this way of acting will be cheaper and focused on the good place. The communication except media: The bus will be effectively be our main advertising. [...]
[...] - The bar is situated near the center, near the old town and near one of the greatest university campus which gives us an enormous advantage and a rich and varied environment. Inconveniences: - The location on the boulevard reaches the problems of the big city centers: pollution by the traffic, smog and noises. But that's only true during the summer with the terrace. - Although this concept is unique and original, there's a tough competition with numerous and numerous bars. [...]
[...] We think moreover to give in the bar a box with opened idea every weeks, so that everyone feels concerned by proposing his point of view. IV- Business plan Diverse piece of information: Before opening the Bar, we bought 1000 euros of stocks. We acquired the bottom of business in euros. The renovation of the bar to put it in our taste and image will cost us euros, what include the new material to personalize the bar. Received helps Our project seduced the regional council which gave us a regional bonus to the 5000-euro new business start-up. [...]
[...] Formulate Breakfast in the morning: Most of the bars don't propose a real menu for breakfast. Our bar is provided with a kitchen in order to create a family atmosphere proposing salt and sweet food; everyone could eat, make a self service and meet people. A promotional bus: A promotional bus will circulate by step around the streets during the day to transport goods and make advertising and promotion for the different parties; he will transport during the night people who live in the suburbs and people who are to drunk for driving. B. [...]
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