University of Washington, PepsiCo, coca-cola, food industry, beverage industry, manufacture, company, workflow, technology, customer satisfaction, online sales, eco-friendly, customer, supplier, competitive environment, marketing campaign, marketing strategy, machine learning, new technologies, automation, lean management, six sigma, financial performance
PepsiCo is a major corporate player in the global food and beverage industry, providing people with a wide selection of uncomplicated products since the early 1900s. Therefore, PepsiCo has been around since 1898 and functions through a complementary entity of a collection of brands that covers much of the wants of the consumers; it is made up of Pepsi, Gatorade, Tropicana, Quaker, and Frito-Lay, among others. These mythical brands are known in more than 200 countries worldwide.
The aim of this audit might be to dig deeper into PepsiCo's supply chain operations, addressing issues like purchasing, logistics, inventory control, distribution channels, and customer service. Analyzing PepsiCo's supply chain allows us to discover areas where the Company and others could improve. This eventually leads us to give recommendations that push for lower costs and enhance efficiency, all of which contribute to the Company's overall competitiveness.
[...] Journal of Risk and Financial Management, 13(3) https://doi.org/10.3390/jrfm13030061 Hammad, M., Jillani, R., Ullah, S., Abdallah Namoun, T., A., K., K.-H., & Shah, H. (2023). Security Framework for Network-Based Manufacturing Systems with Personalized Customization: An Industry 4.0 Approach. Sensors, 23(17), 7555-7555. https://doi.org/10.3390/s23177555 Hong, S.-J., & Najmi, H. (2020). The Relationships between Supply Chain Capability and Shareholder Value Using Financial Performance Indicators. Sustainability, 12(8) https://doi.org/10.3390/su12083130 Matos, J. de P., Rodrigues, M. B., Duarte, C. K., & Horta, P. [...]
[...] (2024). Empirical Examination of the Relationship between Supply Chain Effectiveness and a Company's Overall Success. Administrative Sciences, 14(4) https://doi.org/10.3390/admsci14040074 Boz, Z., Korhonen, V., & Sand, C. K. (2020). Consumer considerations for the implementation of sustainable packaging: A review. Sustainability, 12(6) mdpi. https://doi.org/10.3390/su12062192 Deschryver, P., & de Mariz, F. (2020). What is the Future of the Green Bond Market? How Can Policymakers, Companies, and Investors Unlock the Potential of the Green Bond Market? [...]
[...] Sustainability is not something that is limited to our products. Equally, we partner with 3PL companies focused on last-mile delivery, ensuring that products are delivered fresh and in optimal condition. To satisfy the rising need for subscription-based products, PepsiCo has launched different subscription options that enable consumers to receive regular allotments of their favorite products delivered to their doorsteps periodically. This, in turn, creates value for customers by making their lives easier and ensuring that the Company remains at the top of their minds, engendering brand loyalty and sustaining a steady stream of revenue. [...]
[...] Marketing strategies PepsiCo has come to be known for its impactful and skillful marketing campaigns, which have, however, become the most significant reason behind the famous identities of the brand. PepsiCo's creative and engaging advertisement efforts have succeeded in promoting the Company to the consumers' minds, giving them the influence of brand recognition and loyalty, which will benefit the Company in the long term. One of PepsiCo's most successful marketing campaigns is its assailing of social media and celebrity endorsements. The Company is efficiently capitalizing on its long-term relationships with superstars from the music, sports, and show business worlds whose fans have been getting emotionally connected with these brands. [...]
[...] The Company has applied a strategy to its daily operations: maintaining the company turnover rate at a high level, reflecting effective inventory management, and limiting excess stock. This reduces stock levels, keeps cash flow at the top, and makes managing working capital easier. PepsiCo's gross profit margins hold a certain level of sustainability due to PepsiCo's determination to control costs throughout its supply chain. For example, collaborating with suppliers, using lean production methods, and optimizing transportation systems lead to decreased operational expenditures and enhanced profitability (Bharadwaj, 2024). In terms of revenue, the advantage of PepsiCo's huge product range and global reachis the Company. [...]
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