13 Dec 2024
Writing an essay is a job that may seem difficult at first. However, thanks to a complete guide, it is possible to organize yourself to accomplish this task in the best possible way.
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11 Dec 2024
The introduction to a research paper is a crucial step of the process, and serves several key goals such as presenting the topic of discussion, providing contextual and theoretical background, positioning your own approach to the topic and giving an overview of the paper's main directions. This article will present a step-by-step guide on how to write a good research paper introduction.
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6 Dec 2024
Each language contains several magnificent aspects and splendid characteristics that distinguishes it from other languages. In this article, we will have a look on a specific and enjoyable form of wordplay called "double entendre." This kind of wordplay is often used in various situations to seize the audience's interest and make the language more captivating.
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5 Dec 2024
In recent years, there have been many developments, especially regarding the digital sector. Companies, administrations and universities have found themselves projected into a world that is in some way new, which has brought with it another organization, another way of understanding things in many areas.
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2 Dec 2024
One-way ANOVA is a method that is commonly used in different fields of activity, such as the various existing sciences but not only, since companies also use it in the marketing field.
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29 Nov 2024
Distribution probabilities are regularly used in different fields of activity, in the business world but also in the more scientific world of mathematics.
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27 Nov 2024
The main aim of writing an academic essay is to persuade readers of a position or perspective through convincing arguments, supported with clear data and analysis. In this article, we will explore the main stages of writing a successful essay.
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26 Nov 2024
In written English, the correct use of these symbols helps express the intended meaning of the sentence. Incorrect punctuation can change the meaning of a sentence. Quotation marks are punctuation marks. In this article we will explain the rules of them for a correct use.
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22 Nov 2024
Writing a research article is one of the most effective ways to highlight new knowledge and bring it to the attention of other people, whether in the academic, scientific or medical fields.
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19 Nov 2024
English is a unique and charming language that possesses several traits and features that are unfound or uncommon in other languages. Actually, each language has its own beauty and particularities, but English remains one of the most powerful and richest languages because of its long history. In this article, we will have look at a special and delightful type of wordplay called "puns". This type of wordplay is frequently used in many contexts,...
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15 Nov 2024
The pharmaceutical industry sector is one of the main sectors of the global economy, with France in fifth position internationally. Analysis of the main key figures and the PESTEL analysis of a rapidly changing field of activity.
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13 Nov 2024
APA and MLA citation styles are the most commonly used. Each of these styles has their own requirements in their use. In this article, we will discover the basics of in-text citation APA and MLA with a lot of examples.
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12 Nov 2024
Many students struggle to understand hypothesis testing because it involves so many different scenarios and approaches. Despite these variations, the basic concept remains constant. In essence, the general idea of what a hypothesis test represents is the same in all cases. For this reason, this brief article is intended as a systematic guide to understanding the most essential aspects of hypothesis testing.
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8 Nov 2024
English is a fascinating language, thanks in large part to its multiple influences and continued evolution. Among the many linguistic phenomena that illustrate this richness, the question of the plurals of words like appendix - appendixes versus appendices - represents a unique example of the coexistence of classical and modern forms. So how do we choose between these two forms, and what do they reveal about the English language itself?
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6 Nov 2024
Whenever you engage in a conversation or write an argumentative essay and try to defend your viewpoint, you will inevitably resort to at least one of these three rhetorical appeals: Ethos, pathos, logos. Rhetoric, which means the language that embodies the art of persuasion, always incorporates these appeals. If you are skillful enough, you will be able to use a combination of all three. In this article, we will learn the definition of each...
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4 Nov 2024
The notion of statistics can be found in many works, academic, of course, but not only. It is one of the most widely used tools for analyzing data in all industries. What are the different types of tests, and how do you choose them?
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1 Nov 2024
Any form of research in the academic sector, whether in the context of high school or university, will be based first essentially on a purely theoretical basis, which is essential to the smooth running of the work as a whole. This is called the theoretical framework.
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30 Oct 2024
An essay without conclusion is like a meal without dessert : it misses something. Moreover, it allows your corrector to finish this reading on a good note. In this article, we explain to you in the first part how to build a convincing essay. In the second part, you will find three examples.
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28 Oct 2024
It seems sometimes difficult but nevertheless necessary to detect or to more simply to generate original content, for students, but also for professionals. In this document, we are going to describe the different tools to detect this plagiarism or AI use.
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23 Oct 2024
You will always need to cite your sources, and more particularly when it comes to sources that come from the internet, this is required by all the different universities around the world. Knowing the right methodology is essential.
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21 Oct 2024
Research objectives are frequently used in various fields of activity, in academic and professional sectors. They play an important role in the pursuit of objectives and performance, to significantly increase the chances of success in an operation, regardless of the sector.
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18 Oct 2024
In mathematics, particularly in statistics, P-values play a key role in interpreting the results of a study or experiment. Used mainly in hypothesis testing, they allow researchers to assess whether the observed results are statistically significant or simply due to chance. Whether in science, economics or medical research, the P-value helps determine the reliability of conclusions drawn from a sample of data.
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14 Oct 2024
Qualitative and quantitative research constitute the central methodologies that are used to gather information, analyze data, and derive insights across various fields. One of these fields is business sciences where these methods pursue proper ways of exploring.
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11 Oct 2024
Footnotes are a very useful tool in the world of word processing. They are used in many writings, in universities but also in the literary or scientific field. Description of these notes and method of inserting them effectively in a document.
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10 Oct 2024
Writing a thesis, or more specifically wanting to formulate a statement, is something that may seem rather complex to you, but in reality all students are faced with it, and this should not be a pitfall for you because it is not insurmountable.
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7 Oct 2024
It is good to structure your essay according to a method that is adapted, and for good reason, if you try to clearly communicate an idea without structure your words will simply be disjointed.
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4 Oct 2024
Formulating a research question is an essential step in carrying out a research project, and can represent an interminable pitfall for many students who have rarely had the opportunity to practice this kind of practice. This is why a good research question, and especially good inspiration, can help you structure your project.
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3 Oct 2024
Learning to write an introduction is fundamental when writing an essay, because it is the first element that allows you to capture the attention of your corrector. It is even from it that you will lay the foundations of your argument, by trying to present a coherent structure from the start.
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3 Oct 2024
For the English natives, and others too, "practice" and "practise" can be an important source of confusion. This distinction can be difficult for those who learn English language, but also for those who navigating between two languages, and particularly between English and American language.
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25 Sep 2024
As a student in higher education, the thesis and the dissertation are commonly requested works, which are talked about every day but which are nevertheless distinguished on many levels. From then on, it is absolutely crucial to understand the distinctions that are made, in order to prepare for the accomplishment of these exercises, and above all to avoid any confusion.
Read › 24 Sep 2024
Learn how to cite a website in APA format with this comprehensive guide. Understand the key elements to fill in, such as the author's name, publication date, title, website name, and URL, with examples and common mistakes to avoid. Make sure to give credibility to your work, respecting the rules of APA style and the precision that this implies.
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19 Sep 2024
In this article, we will study the PESTEL analysis of the group. In this study, we will first speak about political factors, economic and social ones, in order to focus on technology, ecology, and legal aspects afterwards. The PESTEL analysis is a strategic tool that allows us better understand the environment of this society.
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17 Sep 2024
X, Y, Z, now Alpha, and before Babyboomers: marketing needs for each generation are different, and the way they are dealt with varies. What and who is each generation?
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13 Sep 2024
Artificial intelligence is taking an increasingly important place in consumers' lives, but not only that, since business organization has also been radically transformed by technology. Here are some thesis topics that highlight both logistics function and artificial intelligence.
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4 Sep 2024
When it comes to collecting, analyzing, and interpreting research findings, two primary approaches stand out - qualitative and quantitative methods. While both are essential for gaining a deeper understanding of various topics, they differ significantly in their approach, methodology, data collection techniques, analysis procedures, and the insights they provide.
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30 Aug 2024
If you like writing, if autonomy and organization are your strong points, the profession of freelance writer may be made for you! But how does one become a freelancer? Do you need any particular studies and professional experiences?Learn what a freelance writer does on a daily basis and which skills to develop in order to succeed in this sector as an independent.
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29 Aug 2024
This article studies the PESTEL analysis of the Quicksilver brand.
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27 Aug 2024
What's a literature review? It's a comprehensive survey of scholarly sources that provides insight into current knowledge and identifies gaps in existing research. This essential step helps you develop your thesis or dissertation topic by analyzing theories, methods, and debates relevant to the subject matter.
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20 Aug 2024
Are you trying to join an educational course? You are actively seeking employment and wish to make an unsolicited application? Your requests do not come through? No panic, we have the solution!
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16 Aug 2024
The Olympic Games of 2024 were held in Paris from July 26 to August 11. This sporting celebration dates back to 1896 when the first games appeared at Athens. Created by Pierre de Coubertin, they represent a great number of challenges and objectives, the latter having changed much over time. If at first, the main objective was to develop and promote peace and friendship between countries, today's issues have become more economic and...
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13 Aug 2024
Sustainable development is at the heart of decisions for management and can no longer be overlooked. Please find here ideas for thesis on this vast subject and examples of dissertations to help you with your assignments!
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1 Jul 2024
In this article, we are looking at the PESTEL analysis of the ice cream market, which will give us a better understanding of its environment. This is a strategic analysis, based on a number of criteria: political, economic and sociological, as well as technological, ecological and legal.
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15 Apr 2024
The Belt and Road Initiative, unveiled in 2013 by Xi Jinping is a set of maritime and rail connections between China and Europe and passing through different countries.
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8 Mar 2024
The year 2024 is under the sign of the WOOD DRAGON which represents the 5th sign of the zodiac and according to chinese belief, it is a lucky animal. People born under this sign have a fairly dynamic and quite alert character. The year of the wood dragon is considered favorable for new entrepreneurial adventures, particularly for people who bear this sign. Their charisma and strength of character make them great business leaders. They thrive...
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15 Jan 2024
William Faulkner, American writer, was born September 25, 1897 in New Albany, Mississippi, and died July 6, 1962 in Byhalia , also located in Mississippi. This man remains one of the major figures of American literature of the 20th century. His innovative and profound work has left an indelible mark on world literature. Each of his works explores the complexities of the human condition, particularly in the context of the American South.
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30 Oct 2023
Instagram is a company that was founded by Kevin Systrom, an American, in collaboration with Michel Mike Krieger, a Brazilian. This is an application allowing the sharing of photographs and videos through stories or posts. The application was launched for the first time in 2010.
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19 Oct 2023
Volkswagen is an automobile company that was founded in 1937 in the Wolfsburg region. It was founded by the German Labor Front, one of the most renowned groups of the time. Today, Volkswagen is at the top of the ranking of the best car manufacturers in the world. It includes several brands such as Audi, Lamborghini, Bentley, Scania, MAN, etc. Literally translated as "People's Car", what is the strategy implemented by this company to prosper...
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7 Sep 2023
In this article, we will analyze the group via the PESTEL matrix. To this end, we will talk about the political, economic and social fields, before turning to the study of the technological, ecological and legal sectors.
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16 Aug 2023
The objective of this study is to put forward a report for the design and creation of a start-up that would take the form of an online fitting platform, a sector that will experience very strong changes in the years to come.
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3 Aug 2023
During the past several decades, the world has witnessed significant growth in the luxury industry, which has also meant that more companies have ventured into this sector. Essentially, luxury brands are recognized as luxury goods with high significance and authenticity, and they appeal to customers for their unique and memorable experiences.
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15 Jun 2023
In this article, we will perform the BCG matrix of the Lafuma group. We will analyse the main business of the company under different characteristics and, more precisely, according to the growth rate of the market and relative market share. This matrix is a strategic analysis tool that is used by companies that want to know more about the external environment of their company, as well as how to orient their marketing strategy over the long term.
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10 Jun 2023
It stands to reason that the actions of business organizations have considerable implications on the general lives of people within the European Union, and across the globe: not just from the perspective of services and products offered, or the opportunities and jobs created, but also from the perspective of human rights, working conditions, environment, health, education, training, and innovation.
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7 Jun 2023
As time goes on, the more competition intensifies in all areas of activity, which is why marketing takes a more important role in the life of companies. Marketing tools have evolved a lot over time. They have indeed adapted to the life of companies but, above all, to consumption patterns and trends, which have undergone many changes in the space of twenty years.
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6 Jun 2023
For each of its activities and its brands, the company markets different products and adopts a different strategy. General Motors has gone through difficulties, and the use of a BCG matrix can be a good tool to guide it in its strategic choices and its investments according to its position in the market.
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26 May 2023
In this article we will present these different institutions, from their creation to their current role. Some roles are indeed very different today from what they were when these institutions were created.
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20 May 2023
Zoom is a videoconferencing platform that was created on April 21, 2011. Here is the strategic analysis of its services with a BCG matrix.
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10 May 2023
Netflix is one of the main leaders in the world of streaming, despite a substantial drop in subscribers in recent months. In the first quarter of 2022, the platform had lost 200,000 subscribers, the reasons being variable. Among them are the very abrupt rise in competition and the discontinuation of programs in Russia. Today, the group has 221.64 million subscriptions worldwide, including 10 million in France.
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1 May 2023
Shein is an online business born in 2008 in China. In 2019, the group recorded a turnover of 2.38 billion euros. To date, this is a company that has remained very discreet. It sells mainly female clothing and accessories.
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21 Apr 2023
The marketing mix for ASICS outlines the foundation model of the business organization which has a basis around the critical 7Ps which include product, promotion, price, distribution and price, physical evidence, process, and people. A business organization such as ASICS has often laid out marketing techniques and strategies around the foundation model to reach out to targeted consumers and to realize strategic marketing objectives.
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13 Apr 2023
Caterpillar Incorporation, a heavy engines and equipment manufacturer, has certainly taken the center stage when it gets to the production of excavators, wheel loaders, bulldozers, trucks, and diesel engines.
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22 Mar 2023
Domino's Pizza has been a mainstay within the global fast-food delivery industry all thanks to the company's delectable fast-food products and lightning-fast delivery. With a predominant consumer base within the United States, followed by Malaysia and India, the organization's revenue reached a staggering 4.5 billion United States dollars as of 2021.
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16 Mar 2023
In the current context, it seems increasingly more complex to secure financing for a business. Indeed, credit organisations are increasingly reluctant to grant loans for fear that companies will not be able to repay them in the long term.
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23 Feb 2023
Zoom was founded in 2011, has been growing significantly in the past few years, and particularly from 2020 and the Covid crisis. Here is its 7P marketing mix.
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16 Feb 2023
The IPCC designates the intergovernmental group for ecology and climate. This article explains the report for 2022, and the recommendations for decision-makers.
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9 Feb 2023
SWOT analysis of the Renault group in the context of its international positioning. It is a question of describing its external and internal strengths and weaknesses.
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2 Feb 2023
How did Charles Dickens' childhood impact his future works? What were his greatest works and why? And finally, what impact did his works and message have on literature?
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26 Jan 2023
The lottery market in the US : description and history, differences of management between the States, numbers, expected trends in the future.
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20 Jan 2023
The pet care sector is flourishing. In this article, we are going to study the animal feeding market at the European level, the main players, trends and prospects.
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30 Dec 2022
The Under Armour group is an American company created in 1996 by two former top athletes. The brand specialises in clothing and sportswear fashion, as well as sports equipment. The equipment manufacturer has experienced significant growth and has become a serious competitor for international brands such as Nike or Adidas. The group was created in Baltimore and then embarked on an international conquest: to not only produce its products but...
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22 Dec 2022
The Chicago Bulls are a basketball team in the United States based in the city of Chicago. They participate in the Eastern Cup, and the team was created in 1966. Their mascot is Benny, a furious red bull known throughout the world. Here we provide a SWOT analysis of the Chicago Bulls: their strengths, weaknesses, opportunities, and threats.
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14 Dec 2022
FedEx is a company founded in 1971 and headquartered in the United States, in Memphis. Its field of activity is transport and business trade in the United States and worldwide. FedEx takes care of the delivery of parcels to individuals but also to professionals, with standard and expedited deadlines, speed in delivery being one of the main specificities of the company. It is short for Federal Express.
Read › 7 Dec 2022
Walgreens is a company comprising pharmacies and has been available on the American market since 1901. The Walgreens company is part of the Walgreens Boots Alliance and has positioned itself as the number-one pharmacy in the United States for several years. As of August 2018, the company had nearly 14,330 points of sale worldwide, of which 9,560 are located in Puerto Rico, the United States of America, and the US Virgin Islands. Walgreens also...
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30 Nov 2022
India is a country in South Asia whose capital is New Delhi. Also called the Republic of India, in 2022, it was the second most populous country in the world, with 1.26 billion inhabitants. In addition, India is also the second largest tea-producing country in the world, renowned globally for its virtues.
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23 Nov 2022
The BCG matrix is a strategic analysis tool implemented in order to understand the competitive intensity and the growth of the market on the products and/or services implemented in companies. The products are divided into four categories, the star products, and the cash cows, which are the most profitable for the companies, and the dilemmas and the dead weights, which can pose some organisational difficulties. Note that this matrix is...
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16 Nov 2022
Finance and accounting are vast and diverse subjects, which make excellent subjects for dissertations, especially at the end of your studies. Here we give you ten ideas for dissertation topics in these areas, with suggested questions for each.
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9 Nov 2022
The PESTEL analysis is a strategic analysis that aims to look at all the factors having an impact, or potential impact, on a company, a market, or a country. These impacts can be classified into several categories: Political, Economic, Social, Technological, Ecological, and Legal.
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2 Nov 2022
The clothing market is one of the most important from an economic point of view. This sector has experienced ongoing growth in recent years, despite the obvious decline since the appearance of the health crisis. Many independent physical brands have had to close their doors due to the lack of customers following successive confinements. Thus, global turnover decreased by 12.3% in 2020.
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26 Oct 2022
E-commerce is a sector that has undergone profound changes in the space of a few years. In 2021, sales on the internet in France reached 130 billion euros, and this trend has only increased since the arrival of the health crisis in 2020.
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12 Oct 2022
The automotive market has historically been a major contributor to global GDP, particularly in industrialised countries. Here we provide a detailed SWOT analysis of this sector, on a global scale. We will discuss the strengths, weaknesses, opportunities, and threats pertaining to the global automotive industry market after painting a comprehensive picture and giving key figures of the industry.
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5 Oct 2022
Carrying out a feasibility study is an essential step in the management of a project. Indeed, the first steps of managing a project are theoretical, taking place "on paper". They mainly concern the design of a project, the designer's imagination, and its first developments. The feasibility study shakes up the established order by verifying whether the project is possible, viable and whether large-scale development is necessary.
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28 Sep 2022
The natural cosmetics market is a recent market and is expanding rapidly, in perpetual evolution these last years. In the space of eight years, between 2016 and 2024, the turnover of the sector as a whole has almost doubled. In 2021, it reached $12 billion in total revenue, growing more than 5% year-on-year. This demonstrates the dynamism of the market, and its ability to grow, despite a challenging economic context, the resumption of...
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21 Sep 2022
The organisation of labour in Canada is very different from the organisation of labour in France for example. In this article, we describe the main key elements of the organisation of labour in Canada.
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16 Sep 2022
Canada is a country located in North America. There are 38939575 inhabitants in 2022. The total area is also 9984670 km² with a density of 3.90 inhabitants per km². The GDP is 1643.408 billion dollars. French and English are the official languages. As far as government policy is concerned, Canada is under a constitutional monarchy with a parliamentary democracy. The number of tourists is estimated around 20 million per year.
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9 Sep 2022
Oboolo gives you insight of the environment of the organic market via the Porter's diamond : new entrants, substitute products, bargaining powers of customers and suppliers, competition.
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31 Aug 2022
This article is about Jaguar Land Rover's BCG matrix, which provides information on the status of the activity portfolio and gives guidelines on funding requirements.
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25 Aug 2022
The Bronte are objects of fascination because it is rare for several members of the same family to be so talented and produce great works of English literature.
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17 Aug 2022
In the world of cosmetics and body care, The Body Shop is positioned as one of the market leaders. Today we are going to analyse The Body Shop company through the explanation of the BCG matrix.
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10 Aug 2022
The European Union in 2022/2023 : history, member states and candidates for accession, entities (European Commission, Presidency, Defense, border defense)
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3 Aug 2022
Online and offline loyalty programs : what are their advantages, what tools can we use to create an efficient loyalty program and how do we measure them ?
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20 Jul 2022
Hydroelectric energy first finds its source in hydraulic energy and is then transformed to be used as hydroelectric energy. This is the analysis of this sector.
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13 Jul 2022
The BCG matrix is a divided strategic orientation matrix that makes it possible to divide products and/or areas of activity of a group into two axes and four categories.
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7 Jul 2022
In this article, we will focus on the educational system in South Africa : state, organization, categories and levels, common words used on campus.
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30 Jun 2022
Well-being at work for employees is a reality that has become a priority, even an obligation for most companies globally. Here are the key elements for a wellness company.
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22 Jun 2022
Want to earn some extra money this summer or during the year ? Please find here 10 ideas for you to explore, as summer jobs and online work to use your student skills !
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1 Jun 2022
Internal and external environment positive and negative factors analysis of Twitter in 2022 : strengths, weaknesses, opportunities and threats.
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25 May 2022
Artificial intelligence is a phenomenon that certainly affects the business world. Indeed, it is now widely used, and even in consumers homes.
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18 May 2022
Many dream of one day owning a Rolex watch! Indeed, it is a brand highly appreciated by watch enthusiasts, in particular, due to the high quality of its products.
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11 May 2022
There are so many different social platforms that it has become imperative to know how to manage your social networks. In order to manage the various account and create appealing content for its community, a community manager must have essential tools at their disposal. There are many platforms that allow you to administer your accounts, schedule publications and monitor the company's presence on social networks.
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27 Apr 2022
4C marketing is gradually replacing 4P analysis in marketing. Indeed, this analysis is in line with the theory of positioning.
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20 Apr 2022
The McKinsey matrix is one of the most widely used strategic diagnostic tools such as the Ansoff matrix, the BCG matrix, the SWOT or the Pestel analysis.
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13 Apr 2022
Following the Russian military operation in Ukraine, many countries, namely the United States, Germany, Canada and the United Kingdom, have clearly expressed their desire to exclude certain Russian banks from the interbank network of SWIFT (Society for Worldwide Interbank Financial Telecommunications).
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6 Apr 2022
As a manager or business executive, there are project management tools that help you to better manage the different stages of projects.
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30 Mar 2022
All business leaders who wish to integrate into a given sector or expand their business are advised to go through the market study stage before launching.
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23 Mar 2022
The North Atlantic Treaty Organization (NATO) was created after the end of World War II.
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11 Mar 2022
Digital marketing is one of the new marketing methods used by companies to increase their popularity on the net.
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2 Mar 2022
The Boston Consulting Group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, and will help us understand Tesla's strategic choices.
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23 Feb 2022
The PESTEL analysis is a strategic analysis that aims to analyse all the Political, Economic, Social, Technological, Ecological, and Legal criteria, which exert various constraints and influences, for example, on a country. Our analysis aims to describe these impacts on Brazil.
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16 Feb 2022
Many people consider Mercedes to be one of the most popular car brands in the world. This is easily recognisable with a star that never ceases to seduce car enthusiasts. Known for its amazing performance, Mercedes is a German brand founded in 1926 by Karl Benz.
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9 Feb 2022
Japan is a country in Southeast Asia that lies between the Sea of Japan and the Pacific Ocean. It is also in eastern Korea, China and Russia. Japan is an archipelago that includes 6,852 islands. In this article, we will establish the PESTEL analysis of this country.
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2 Feb 2022
Benefit Cosmetics is a cosmetics company that has belonged to the French giant LVMH since 1999.
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26 Jan 2022
Corporate finance is a broad topic that offers many possibilities for writing a dissertation. Here we give you some ideas for topics and issues to develop or explore in this context.
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19 Jan 2022
The PESTEL analysis is a strategic analysis that aims to describe a maximum of the Political, Economic, Social, Technological, Ecological and Legal elements which exert, or could exert, influence on a company, a sector, a country. In this paper, we will study the PESTEL analysis of Germany.
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12 Jan 2022
The PESTEL analysis is an analysis that aims to cover all the political, economic, social, technological, ecological and legal elements which are likely to have an influence on a market, a sector, a company or even a country. Our PESTEL analysis focuses on the United States. We will, therefore, see in turn the different factors that can have an impact on this country.
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5 Jan 2022
Available in over 100 countries, Oreo is one of the most popular brands for cookie consumers. Founded by the National Biscuit Company in 1912, Oreo is now the leading cookie company, and its popular cookie associated with chocolate sandwiches is the best-selling worldwide with 34 billion in sales per year, of which 11 billion are in the United States. Since the creation of the brand, the company has sold over 550 billion cookies.
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29 Dec 2021
In recent years, employee loyalty has become one of the priorities for companies, in fact, competition is increasingly fierce in all sectors of activity. Companies, therefore, have an interest in avoiding excess turnover among the members of their teams.
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22 Dec 2021
Companies today must develop many skills in order to be more competitive. All industries are subject to fierce competition, and developing more relevant long-term marketing strategies is a top priority for companies. To do this, a series of tools are made available to them, including the ANSOFF matrix, which helps them more specifically define a growth strategy.
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15 Dec 2021
Nike is a company specializing in the ready-to-wear apparel, sports equipment and accessories. The group was founded in 1971 and experienced a large increase in its turnover towards the end of 2020 and during 2021. Indeed, with the resumption of multiple sporting events, after the end of lockdown restrictions, demand for products from the brand has continued to increase.
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8 Dec 2021
Playmobil is a brand of toys and games for children, mainly figurines. It was founded in Germany in 1974 and will soon celebrate its 50th anniversary. The brand quickly met with phenomenal success, with significant sales in the 1980s. Playmobil games are considered to be almost timeless games. The collections have evolved significantly over time, but the characters and their environments may eventually have changed, making vintage Playmobil...
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1 Dec 2021
All companies, regardless of industry, need to analyze their internal and external environment. This allows them to develop a more comprehensive marketing strategy and modify it according to demand and new trends, which are now constantly changing with the rise of the internet and social networks, not to mention the competition that is amplifying each year.
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24 Nov 2021
Netflix is one of the main VOD platforms available online. It is undoubtedly the leader in the field, with more than 200 million paying subscribers worldwide, including 67 million in the United States.
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17 Nov 2021
The retail sector is one of the most important sectors economically for the French territory and a fortiori for the whole world. In 2020, more than 44,000 food outlets were listed, and at least 10,900 municipalities in France have one general food store.
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10 Nov 2021
Prada SPA is an Italian group specializing in fashion, leather goods and accessories. The group was founded in 1913 by two brothers from the Prada family and, therefore, benefits from over a century of experience and expertise. Initially specializing in the production of leather goods and, in particular, handbags, Prada gradually diversified to become a large multi-sectoral group.
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3 Nov 2021
The PESTEL method makes it possible to highlight the environment of a company in various fields. Thanks to this matrix, companies can know their strengths and advantages as well as the changes that may need to be made in their marketing strategy. It also makes it possible to monitor opportunities to turn them into strengths and to know how to analyze market risks. This analysis takes into account the political, economic, sociological, but also...
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27 Oct 2021
There are different techniques that determine the relationships that businesses have with customers. Today, each of them is trying to find the best way to establish a more reliable customer relationship, despite the health crisis and digitalization, both of which have profoundly transformed the world of consumption.
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20 Oct 2021
L'Oréal is a group specializing in the design and sale of cosmetic products founded in 1909. It is the world's leading cosmetics group, with 2019 sales of 29.9 billion euros. The health crisis, which began in 2020, impacted the group financially, with a 6.3% drop in turnover, bringing it down to 27.99 billion euros. However, despite this impact, the group managed to keep their heads high and achieve very high performances, especially in China.
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13 Oct 2021
Yamaha is a world-famous Japanese company, a world leader in many areas. It operates, in particular, in the field of engines, electronic devices, musical instruments, motorcycles. It was created at the end of the 19th century and thus benefits from more than a century of existence and experience.
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6 Oct 2021
An icon in the gaming world, the Nintendo Switch is a video game console designed and marketed by Japanese brand Nintendo. Succeeding the Wii U, the Switch is defined as a hybrid model: it is the first console in the world that can be used both as a home console or a portable console. Nintendo carefully prepared its announcement and its launch on the market during a press conference in 2015, which made it possible to place it, as soon as it...
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29 Sep 2021
The question of management and administration of companies is a question essential to the success of groups, regardless of the field of activity. The topics below can be treated as part of a research master's or a professional master's, even if having more concrete references and experiences is a sure value for the validation of a diploma. Within the framework of a traditional research master's degree, it is interesting to punctuate the work...
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21 Sep 2021
The PESTEL analysis is a strategic analysis that aims to describe all the elements that are likely to have an impact on a company, a group or a territory. Here, we will study all the elements that can have an influence on Spain and the Spanish territories. The PESTEL analysis contains Political, Economic, Sociological, Technological, Ecological and Legal elements, which we will see in turn in order to draw up an exhaustive analysis of the...
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14 Sep 2021
Pret A manger is a catering company founded in Great Britain in 1986 which, in 2021, has more than 13,000 permanent employees, a figure which has fallen sharply since the start of the health crisis. Indeed, the group had to cut more than 3,000 jobs and closed about thirty stores.
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7 Sep 2021
At the end of the 1970s, Michael Porter, professor emeritus in business strategy at Harvard University, developed an analytical model describing the 5 forces influencing the success of an existing or new business. This model, widely used to understand the positioning and functioning of a company within a market, is presented below. This model is then applied to the company Zara for illustrative purposes.
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31 Aug 2021
China is a country of 1,411,780,000 inhabitants. It hosts 1/6 of the world's population or 18.7% of the planet. In 2021, it is the most populous country in the world. In China, the life expectancy is around 76 years. The area is 9.597 million square kilometers with 14,000 km of coastline. The current president is Xi Jinping.
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19 Aug 2021
The Amazon site was created in 1994. Today it is the largest virtual store in the world. Hundreds of thousands of people order from it every day since the internet revolutionized the way people consume.
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12 Aug 2021
AriZona Beverage Company is one of the world's largest flavored, tea-based and energy drinks companies. The company was created in the 1970s by John Ferolito and Don Vultaggi. The AriZona brand saw the light of day in the 1990s, and quickly achieved great success. In just a few years, it became the best-selling American brand of tea-based drinks. Its head office is based in Woodbury, United States.
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4 Aug 2021
Fisher-Price is an American company specializing in the design and sale of toys for newborns and young children. It has been a subsidiary of the Mattel group since 1993.
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28 Jul 2021
France is a country with an area of 643,801 km2. In 2021, the number of inhabitants is 67,422,241. Note also that the GDP growth is 1.50% per year. The currency has been the euro for over 20 years, and the life expectancy is 82 years. The President of the Republic is Emmanuel Macron.
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21 Jul 2021
Social data refers to all the data that is generated by users themselves, on social networks, and actively. They are called UGC (User Generated Content). This may, for example, concern comments left by a user following the publication of content by a brand, writing an article on the Wikipedia platform, comments left on Tripadvisor, publications on YouTube, etc. Here we give you five ideas on social data.
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13 Jul 2021
Twitch is an application that was created in 2011 and bought by the giant Amazon in 2014 for the sum of $ 970 million. The American giant was indeed very quickly interested in this company which offers a service of live videos and streaming, a very similar platform to YouTube, which is its main competitor.
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6 Jul 2021
Nestlé founded in 1873, is today in 2021, one of the leading agri-food companies in the world. In 2019, the turnover was 84.4 billion euros, and the brand is present in 187 countries. The number of employees stands at 291,000, with 403 factories in 84 countries.
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29 Jun 2021
How is sustainable development beneficial to the use of greener marketing on a daily basis? How to use communication in the implementation of green marketing? Here you will find some ideas for a dissertation studying green marketing.
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22 Jun 2021
To carry out a research paper it is above all necessary to be rigorous, methodical and coherent. To do this, we must not forget that your investment capacity will also be an important element. In other words, you are going to devote a good part of your time to it, especially do not think that a research paper can be done in a few days.
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15 Jun 2021
Polo Ralph Lauren is an American clothing company founded in 1967. The firm initially established itself in the United States, where it opened its first boutiques. In the early 1980s, the company went international and developed in the United Kingdom, Europe and Asia.
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8 Jun 2021
Big data is a concept that has recently experienced significant growth and is now at the heart of the concerns of many players in the economy. Big data refers to absolutely gigantic databases that compile tens of millions of data, most often from different sources.
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2 Jun 2021
At the start of 2021, Amazon is known to more than 99% of consumers around the world. Its turnover in the third quarter of 2020 amounts to $ 96.1 billion, or just under 95 billion euros, and is still experiencing rapid growth, especially since the start of the pandemic linked to Covid-19.
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25 May 2021
The following is a non-exhaustive list of subjects for the preparation of a dissertation on remote work: maintaining employee motivation, internal communication and remote work.
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19 May 2021
Here we will give you some ideas of themes for a dissertation studying female leadership.
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11 May 2021
Looking for a job during these times is a real challenge, with new difficulties, which did not exist two years ago, for example. The unemployment rate has indeed risen sharply during the year 2020, the needs are lower due to partial unemployment and the reduced activity of many companies, the future prospects are weak with numerous uncertainties. In addition, job forums, social events and company meetings are mostly canceled or postponed due...
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5 May 2021
Here is a list of topics for a dissertation about content marketing: content marketing versus traditional advertising, content marketing and consumer behavior, etc.
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27 Apr 2021
There are more than 10 000 business schools in the world. Do you want to integrate one? What lessons are taught in these management schools?
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20 Apr 2021
A business plan is an aggregated document prepared as part of the creation, management, or takeover of a business. The document aims to detail the company's strategy and bring together a certain amount of important information for its recipients.
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15 Apr 2021
Congratulations, you have decided to start your MBA course. We all know the best way to grow your knowledge base is to read. A quick Amazon search for business books produces a list of over 2 million books published on various subjects that will further your knowledge in this field. So, how do you narrow it down? Which books are going to give you the most comprehensive base for your studies and your future in business?
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7 Apr 2021
The SWOT is a widespread strategic analysis tool that makes it easy to use. Its name is an acronym for Strengths ("Strengths"), Weaknesses ("Weaknesses"), Opportunities ("Opportunities") and Threats ("Threats"). So, we can also call it a SWOT analyzer.
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25 Mar 2021
Here are a few ways to make money in college. Are you looking for easy and simple ways to make some cash as a student? We have the solution here at Oboolo.com!
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23 Mar 2021
The announcement of the plan should allow the reader to understand the structure of your duty, the articulation of that. It is imperative to present the major parts of your development and its hierarchical organization in a synthetic way! Let's see in detail how to do it.
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17 Mar 2021
List of examples of themes and questions for a dissertation on the digital transformation of points of sale.
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3 Mar 2021
The choice of a dissertation topic is often difficult. Which topic to choose? Why choose this one? These questions are frequently asked and are of great importance once we understand the amount of work and the implication a dissertation represents.
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24 Feb 2021
Here you will find some ideas of topics to write about in a dissertation on risk management.
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23 Feb 2021
The conclusion of a dissertation is the part in which the reader is offered a closure, that is, in which the project ends. This means that there is no more content to come. In addition, there are the final findings of the project, the interpretation of the results of the thesis, in the light of the specialized context to which it belongs.
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16 Feb 2021
We suggest some ideas of topics for your dissertation on the supply chain: the impact of new technologies on the supply chain, the link between supply chain management and logistics.
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9 Feb 2021
At the start of 2021, online interviews represent nearly 40% of interviews, national or international. Practical and less expensive, companies have learned to face new technologies and to use them to recruit and evaluate their future employees, especially in times of health crisis.
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2 Feb 2021
There are many dissertation topics concerning human resources (HR). The HR department fills numerous roles within a company, and they have become more and more varied over time. What is certain is that not all companies understand this function in the same way and, it can be quite interesting to see the differences that sometimes arise between them.
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27 Jan 2021
The Coca-Cola Company is an American company specialising in non-alcoholic drinks and has become the leader in the soda market, with its famous drink with the eponymous name: "Coca-Cola". Since 2012, the group has been the 3rd largest agrifood company in the world, in terms of turnover, behind PepsiCo and Nestlé.
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19 Jan 2021
What are the possible themes for a dissertation in business management? Here we will list 5 ideas to help write your paper.
Read › 12 Jan 2021
A BCG matrix (Boston Consulting Group), or growth-share matrix, is a tool employed in marketing to plan and organise a company's product portfolio. It is, in fact, a graphic representation that shows two parts: industry attractiveness and company competitiveness. In other words, on one hand, there is market growth rate, and on the other hand, relative market share.
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5 Jan 2021
Writing an essay is easier than it seems, the secret is the work, of course, and more importantly to be organised! In this article, we will give you some tips on how to write your dissertation, and how to successfully defend it. This exercise aims to initiate you into research methods and demonstrate that you know how to establish a problem, argue it and use references.
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29 Dec 2020
Today we have a batch of 5 marketing essay topic ideas for you : Social media influencers, Image building, The profession of influencer, Credibility of the influencer upon collaboration with a brand, The influencer's grip on consumers
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15 Dec 2020
Disney + is a video-on-demand platform which competes with channels like Netflix, Amazon, even OCS and the various replay of television channels. They currently have 60 million subscribers and hope to reach 100 million within five years.
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9 Dec 2020
The first cases of COVID-19 were reported in Wuhan City, China in December 2019, the virus has spread around the globe at an alarming rate. By 30 January 2020 WHO declared the outbreak as a Public Health Emergency and issued temporary recommendations, by 11 March 2020, they declared COVID-19 as a worldwide pandemic.
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2 Dec 2020
Here are a few topics to help you write your essay about Customer relationship management (CRM): customer relationship and digitalisation in companies, customer relationship in the luxury industry, business ethics and customer relationship and customer digital experience.
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24 Nov 2020
Firstly, what is a cover letter? A cover letter is THE document that completes your resume, it is the essential element to your application. Its only goal is to show that you have understood the job requirements and what the company expects. It also indicates your skills, the reasons why you match the job description and states your motivation. So how do we do that?
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17 Nov 2020
The PESTEL analysis is a business strategy analysis, which highlights the political, economic, sociological, technological, ecological and legal fields. It is above all, a marketing tool used by companies to determine what influence the environment can globally have on their activities.
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10 Nov 2020
After the 2016 US Presidential elections, Americans became acutely aware of the importance of placing their vote, this has been especially important to get across to students who often live busy lives and don't think their vote will count.
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Here are a few ideas to help you find the right topic for your MBA essay.
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26 Oct 2020
The purpose of an internship presentation is to detail all of the various knowledge acquired, and the various missions carried out during your time with a particular company or organisation.
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13 Oct 2020
The year 2020 is profoundly marked by the health crisis linked to the Coronavirus epidemic, which has had multiple economic impacts, both on household consumption and on employment. While many sectors have suffered from confinement, many companies have also had to resort to redundancies or have been forced to continue with partial unemployment measures.
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6 Oct 2020
Why should I write a bibliography? When writing an essay or a school paper, it is often requested that you add a bibliography at the end of the document, so as to precisely quote one's sources. A bibliography is a very important part of the paper, because it allows the readers, and therefore the correctors, to refer to books and other documents you have read to write your document.
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29 Sep 2020
We have all been there before, you receive your assignment and slot it into your work schedule. Even though it may be a difficult essay, you have given yourself plenty of time to complete the task, so you are not concerned. Then before you know it, your deadline is around the corner, and you haven't even started work on it yet.
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23 Sep 2020
Here are a few topics to help you write your research paper: the benefit of tourism on the economy, different types of tourism and consumers, new technologies and digitalisation, the importance of social media in the tourism industry, tourism marketing.
Read › 17 Sep 2020
As students, we not only have to write an essay at the end of the year, we also have to find an awesome topic, to begin with. This topic has to be interesting to us, but more importantly to our professor. For us, so that we can happily work on it, for our professor so that he does not get bored when reading it.
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8 Sep 2020
There are many students who need to work to support themselves during their studies. Whether you are studying full time and working part-time or visa versa, it can be quite tricky to find the right balance for you to do both well.
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2 Sep 2020
Countries around the world have been gripped by the COVID-19 pandemic. Most countries responded by going into lockdown in the hopes of limiting the spread of the disease.
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21 Aug 2020
The recent global COVID-19 pandemic has disrupted our lives in many ways, however, it seems that the world is coming to grips with this new virus and countries are starting to get control of the situation.
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18 Aug 2020
Before the coronavirus hit us, I worked a part-time job in a fast-food restaurant, as I was still going to college. Then the quarantine was declared! During the first weeks, I didn't do anything, as I was not really sure if I was going to be able to go back to work soon or not. The situation was so uncertain and confusing, not only for me but for all of my family too.
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18 Aug 2020
It is commonly known that students struggle to make ends meet! You have books to buy, public transport to pay, rent to pay and you still have to eat and go out. It's not always easy. Therefore, you have to find some way to earn a few extra bucks. You could sell the books you no longer use, you can tutor younger students, you can do some babysitting... I've done it all! What if the solution is just under your nose, or more precisely, in your...
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13 Aug 2020
This is one of the biggest challenges for most students as few students are fortunate enough to be able to afford to pay for their tuition or have a benefactor to pay it on their behalf. The majority rely on taking out various student loans. These loans can feel crippling at times, hopefully we can show you just a few ways in which students can take control of their finances to create a plan for success.
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23 Jul 2020
As a student you are inevitably faced with writing exams, this is the culmination of all your hard work and hours of studying. An opportunity for you to show that you have mastered your subject and ready to move on to the next level.
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21 Jul 2020
Why do we, students, write book reviews? For what purpose? Book reviews may be looked down upon or seem boring to write, they are however very useful, for they gather the main and essential information about a book, an article or a study that you have read.
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7 Jul 2020
The fact is that students need money. Students who leave home to go to University need money to pay for their flat, to pay for their electricity and to go out with their friends. Students who are lucky enough to be able to stay at home during their studies also need money. They need to pay rent to their parents, pay for their hobbies, pay for one on one lectures etc., every student needs money.
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3 Jul 2020
Once you have chosen your subject, your problem, your brief axis that you know more or less what your dissertation is going to dissect, the major question remains, how? It is difficult enough to have solid ideas, knowing how to arrange them is an additional challenge, we are going to help you overcome this challenge by giving you some advice on how to plan your thesis.
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3 Jul 2020
The worldwide health crisis caused by the Covid-19 coronavirus has completely transformed the workplace landscape in just a few weeks. From the forced introduction of telework for workers in many companies to the forced closure of many others. How have the measures adopted by governments to try to stop the pandemic affected workers? Today we will focus on all those employees who have been forced to switch to telework. Panacea or a puzzle?
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3 Jul 2020
The word Literature is the union of two Latin words, littera and dura, in other words, the word that lasts. How can we help students to understand the use of literature? Why do we need to study literature? What is its purpose of literature? Why do we need to read?
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