The internship started mid- January and lasted until the end of May. We worked as an independent team for the Bluegrass Band. The primary objective of this internship was to provide the band with three dates for them to perform in California, especially in Los Angeles and San Diego. Indeed the Philadelphia Philharmonic Orchestra has set up some performances in these places and as some of the members of the Bluegrass Band are members of the Philadelphia Philharmonic Orchestra, it was an opportunity for them to perform in the same places. This work led us to approach bars, casinos, and other places where you can perform a concert, and to communicate for the band about their performance and what they can offer. This marketing plan explains our work and describes the results we got and in another part we have worked on the band and tried to develop their position with their strengths and weaknesses.
[...] The band tries to reinvent a style of music such as the violin and other instruments to give another vision of those instruments to the people and break the image of classy music. Weakness: Even if each of the musicians have a certain reputation they don't have one as a band and that's a weakness since they all have contacts and they should play with it and use this network. The name has to be changed, determined with a branding strategy that we will give later on the report, since it gives an old vision of the group and isn't very appealing for a category of person such as the younger ones. [...]
[...] The Blue Grass Band Introduction The internship started mid- January and lasted until the end of May. We worked as an independent team for the Bluegrass Band. The primary objective of this internship was to provide the band with three dates for them to perform in California, especially in Los Angeles and San Diego. Indeed the Philadelphia Philharmonic Orchestra has set up some performances in these places and as some of the members of the Bluegrass Band are members of the Philadelphia Philharmonic Orchestra, it was an opportunity for them to perform in the same places. [...]
[...] Regarding the band we did not manage to find a place for them to perform but through this marketing plan we explain what we did and why we did that. We bring our knowledge to help the band to develop itself. To finish we will give them some recommendations for the future. Suggestions The band should change its name. We did a brainstorming, and here are the names we thought of: NEW GRASS BLUE BAND WIND OFF THE PACIFISTS THE [...]
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