Press relations

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Press relations

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Abstract

PR is important to a company as it helps to establish a relationship of trust with the press and ensures the distribution of information favorable to a company. Journalism is a profession that is fast changing due to the development of the electronic media. The opportunities in the field are increasing and opening up opportunities for established players. Trade Unions have come into play and there is a lot of scope for freelancers. Companies believe that journalists pursue sensationalism and do not focus on the technicalities of news. They distort information at will and are sometimes irresponsible in their reporting.

Introduction
Expectations and constraints of the journalist
The strategic role of PR
Reflections and necessary actions preceding releases
Establishment of a press list
1. The major categories of media
The tools of the press
1. Press releases
2. The press conference
3. The interview
Conclusion

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Extract

[...] I Establishment of a press list The establishment of press-lists has been simplified with the use of software like: Data press, Omen, Adequate and Out Antenna. The major categories of media: Specialized Agencies: Examples of these agencies are: relax news, AFP, Reuters, Bloomberg, Aedd, AEF, and Dojones.Newspapers: These provide reference to the Consumer, and put the analysis time into perspective TV: The visual representation of the news has a more lasting effect on the mind of the viewers. Radio: This medium is associated with spontaneity, and immediacy. [...]

[...] Besides these, there is also the free press that is made up of RER supplement, other media, and community media. The regional press benefits from the law of proximity to the information of a region. This is a type of press in decline, and it is slowly giving way to the , international press. The frequencies of regional press releases may be daily, weekly, monthly or bimonthly. Criteria for selecting a carrier: The recommendation of the OJD (Office of Justification of the Distribution), circulation of the periodical, geographic coverage, distribution of readership, and the date of closure. [...]

[...] During the press conference: Presentation of speakers and topics (approximately 30 minutes). Not more than 3 players (everyone except the director of communications and press secretary). The presentation may be a supported with slides, illustrations, Graphics: Trade Time: media. Do not evade the difficult questions. Extension of the interview. After the conference, the press officer should be there to give information. The records and news summaries are sent to journalists invited but did not come. We must conduct a review of press conference after 2h: headlines AFP (check that no mistakes and correct them, the articles on the Internet (tones after impact). [...]

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