One can define media as communication vehicles designed for mass transmission – including newspapers, magazines, television and radio. This definition allows for media to include such entities as K-12 schools, internet blogs. However, this paper will focus on the four media forms noted in the definition. For the purposes of this analysis media access is the dual ability to 1) influence the information that is dispersed and 2) receive the information that is sent through mass forms of communication such as newspapers, magazines, radio airwaves and television channels. While there is a wave of “new media” (e.g. Dams, 2008, Datamonitor.com, 2008, “Tony's Last Word”, 2008), such as cellular phones and internet channels, this un-moderated interactive media will be marginally addressed.
[...] Many of these media products coming out of South Korea have a strong influence throughout the (South-) East Asia region, in countries such as China, Hong Kong, Indonesia, Japan, Malaysia, Mongolia, Singapore and Taiwan (Ryoo, 2008). New media not only lends itself to a greater regional influence, but also to a greater population influence. The global publishing market is adapting as technology advances . Substitutes to the publishing market include other forms of media, educational material and entertainment, such as television, CD-ROM learning software and computer gaming, to name but a few. [...]
[...] Persson, A., & Newman, C. (2008, May). Making monsters: Heterosexuality, crime and race in recent Western media coverage of HIV. Sociology of Health & Illness, 632-646. Ryoo, W. (2008). The political economy of the global medias cape: The case of the South Korean film industry. Media, Culture & Society, 873- 889. Ryoo, W. (2005). role of the state in the national medias cape: The case of South Korea', Global Media Journal, http://lass.calumet.purdue.edu/cca/gmj/sp05/graduatesp05/gmj-sp05gradref- ryoo.htm. Shim, D. (2006) Hybridity and the rise of Korean popular culture [...]
[...] case of [South] Korea in recent times exemplifies a unique configuration of state, capital and media relations, in which the state performs a far more active role of accumulating capital, protecting its national public sphere(s) against the challenges posed by global economic and cultural capital, while also assertively working to construct a positive national identity or image more than would seem appropriate in Western Europe or North America” (Ryoo p. 887). One issue of media access has been saturation. In South Korea, a quota for national films had to be established so that their film industry was not saturated with foreign films, especially those coming from the Unites States (Ryoo, 2008). [...]
[...] This is why social welfare has a crucial role in expanding media access; because it is not just about newsworthiness, but moreover, it is about establishing and promoting human worth. References “Axis Telecom calls $30 million review”. (2009, February 12). Media: Asia's Media & Marketing Newspaper. “Balls backs local paper”. (2009, January 23). Campaign (UK). Brownsell, A. (2009, January 21). RSA embarks on global media review. Marketing. Cryle, D. (1999, June 1). Researching media history: National and global perspectives. Media History, 65-70. [...]
[...] The character of a media vehicle can call or discourage citizens to access that particular vehicle. This has been a traditional de facto factor of one's ability to access various forms a sense of relevance. Accordingly, many media vehicles, such as those in the advertising/marketing sector, are highly specialized. Much of the western media is filled with advertising (e.g. “Axis Telecom” Datamonitor.com, 2008) intentional productions to promote increased market investment, especially regarding a particular product. For some forms of media, the access is heavily based on who can pay for it. [...]
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