Corporate web communication: Lastfm

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Corporate web communication: Lastfm

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Abstract

Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users and developing communities for sharing musical taste. Last.fm was founded in 2002 by Felix Miller, Martin Stiksel, Michael Breidenbruecker and Thomas Willomitzer, all from Austria and Germany, as an internet radio station and music community site, using similar music profiles to generate dynamic playlists. The 'love' and 'ban' buttons allowed users to gradually customize their profiles. Last.fm won the Europrix 2002 and was nominated for the Prix Ars Electronica in 2003, before merging 2005 with Audioscrobbler.net's system, which is "system is a database that tracks listening habits and does wonderful things with statistics. It calculates relationships and recommendations based on the music people listen to." Now developed in 11 languages, Last.fm is becoming a worldwide music information sharing portal.

Summary.
Last.fm website history and content .
A closer look at the Last.fm features.
1. Recommendations.
2. Tags.
3. Events.
4. Free listening and downloads.
5. Other.
6. The Last.fm software.
Last.FM's in search engines.
1. Meta description for the portal index.
2. Meta description for each user's personal page.
3. Meta description for each song.
Technical aspects.
1. Webxact tool.
2. Design and layout.
3. Compatibility of the last.fm tool.
4. Usability conclusion.
General conclusion.
Bibliography.

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Extract

[...] River Media Center, MPD (unofficial, mpdscribble), Muine (unofficial plugin), musikCube(unofficial beta plugin), Noatun, Quintessential Player/QCD, Quod Libet, Pandora (music service) (via the LastFM Firefox Extension or through PandoraFM), Songbird (software), SlimServer, Winamp,Windows Media Player, XMMS, XMPlay, Yahoo Music Engine Supported audio players (hardware): iPod, and various other players with the RockBox firmware Usability conclusion Last.fm is easy to use, and a user will always have the choice of exploring only its basic functions, or none or using it entirely. Clear navigation and menus, no dead link or dead end, a fast connection, live updated information and, above all, the folksonomic (see bibliography) system makes from last.fm a user friendly website. [...]

[...] clearly based on the Web 2.0 marketing concept, which is, according to O'Reilly Media, second generation of Internet-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. The website is using all the web 2.0 concepts while developing forums, personal blogs, shout boxes, tags, personal recommendation system, personal radio recommendation, and also rss feed for music listened and events occurring. Last.fm's database will be real-time updated with data coming from all the users concerning artists, bands, or live event dates. [...]

[...] Tags Last.fm supports user-end tagging of artists, albums, and tracks to create a site wide folksonomy of music. Users can browse via tags, but the most important benefit is tag radio, permitting users to play music that has been tagged a certain way. This tagging can be by genre ("acoustic rock"), mood ("sleepy"), artist characteristic ("hot or any other form of user-defined classification ("the perfect song"). Events Since October 2006, events-functionality lets users specify a location and a radius from the location, and then suggests gigs or festivals that that user may want to see in the area. [...]

[...] last.fm: more than 800,000 registered users eHub: How would you describe the shift that's occurring with the web right now to future generations? last.fm: it's like the transition from punk to new wave: powerchords get replaced by more intricate melodies, but the bullshit from prog-rock dinosaurs is coming back in as well eHub: What site(s) do you visit everyday other than your own? last.fm: our corporate firewall filters everything apart from www.last.fm eHub: How many hours of sleep do you get a night? [...]

[...] The free MP3s is also a compelling new feature. Last.fm says it has hundreds of thousands of free MP3s and they can be easily downloaded to iTunes or any mp3 player. The events feature is a nice tie-in to 'the real world' - a theme we're seeing more and more of as mobile Web hits the mainstream. Last.fm suggests concerts based on where you live and what you and your friends listen to. You can then get tickets by following a [...]

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