For the past decades, globalization has represented the center of each and every interest from the populations, the firms, the states and the international organizations. It has invaded every aspect of our lives in a way or so, from the way we dress to the things we buy and the leisure we have. What we call globalization is the extraordinary acceleration of trade in the past decades, all over the world: trade of products, services, capitals, but also the circulation of people. In many ways, globalization has changed behaviors and ways of thinking. It started with firms, which entered first in the era of mass consumerism. And then populations followed, largely influenced by the way firms were encouraging them to do so. To be precise, I am talking about how firms drove consumers to buy more and more products and orientated their choices so that needs and desires were starting to look more and more alike. This process has largely spread to each and every aspect of the economy, making everything that could have a price an economical product, to which we could apply the rules of market. This is true for tobacco, perfume and sponges, as well as for music, and cultural "products" in general.
[...] Our study was aimed at studying a specific market in the turmoil of globalization, and particularly the effect of globalization on the music industry. The main point I wanted to focus on was the compatibility of the model of a globalized company with the case of a specific industry which sells music. We started on one observation: music is at its top whereas the music industry is in crisis. Two separate aspects were developed in answer to this paradox. The first one was the impact of the revolution of technology, which people consider to be part of globalization, on the music industry. [...]
[...] The music industry and globalization, as they are today, are incompatible. However, instead of saying this is a fatality, let's consider solutions to improve the complementarities of both worlds Solutions to the survival of music in a globalized world We have identified several problems related to the music industry, leading to the conclusion that the model of globalization was not well adapted to the music business. Transforming music into an industry has revealed many failures of the system such as the incapacity to meet the demand, at least all the demands. [...]
[...] The music industry and the model of globalization: compatibility? 1 The model of globalization and it's implications on the music industry First, let's consider what I call the model of globalization, to be able to analyse its impacts on the music industry later on. The search for maximum profit is the essential criteria of the model. Not am I saying that making profit is a bad thing. It would be unrealistic to say the opposite. Indeed, to be able to survive, a company has to make profit, to compete with other companies and to stay on the market. [...]
[...] On the whole, the result of all this is a tendency to produce always the same type of music at the expense of diversity and creation of new artists. Worst, I think record companies are responsible for people using P2P and also responsible for a part of the decrease in sales. If we go further on the idea of conformism, we can go back to the vertical concentration in the music industry. Indeed, at the end of the chain, the majors also control the diffusion of music. [...]
[...] The music industry relied and still relies mostly on physical medium for music, that is to say the CD. The majors have not been able to foresee the evolution of the market, and above all the evolution of behaviors among music lovers. With the development of ADSL, music in numeric format is lighter and easier to exchange. Music on a CD is in a “closed chain”, that is to say it can only be listened to if you have the appropriate device to read it (CD player, stereo . [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
