Advertising Production For Television

Extract

[...] These include: ● Happy family/feeling of belonging ● Aspirational desires of lifestyle ● Fantasies ● Successful careers ● Nature ● Self-importance/pride ● Humour ● Childhood, nostalgia effect These lines of appeal are set up through the imagery we see in advertisements, such as seeing things from our childhood and making us think of how a product can bring us back to our youth, or how buying something will stop us from damaging nature and making us care about the world we live in. Adverts will use the lines of appeal to trick us and make us believe we need something to fix ourselves in our own minds. They also create false needs or desires within the consumers. They will present us with problems within ourselves to scare consumers, then show them that their product is the exact solution and what we need in our lives. [...]

[...] Intertextuality also has to do with the way we produce adverts, as we can play with some of the standard genres of film in short 40 second bursts. We can make adverts look like documentaries, quiz shows, or even films, taking on a hyper-realistic style and feel to each frame we see. Validation of adverts is how adverts for products differ and how products will try and do something different from the competition. They want a unique advert and will use symbolism and intertextuality to provide that. [...]

[...] Advertising Production for Television ‘Ads give thanks, shower praise, confirm self-worth, answer prayers, express devotion, foster hope and inspire belief . In the end, we buy the advertising, not the product, because it promises something we want (Soules p. 84) This quote is somewhat true, as it is saying that adverts promise to make our lives better through a product, and is talking about how we don't buy a product because of the product but because of the way it was marketed towards us. [...]

[...] The ASA is controlled through a series of Advertising Codes, which cover many different topics. Some of these are: ● Adverts must be obviously identifiable. ● Marketing communications must be prepared with the responsibility to consumers. ● Adverts shouldn't be misleading at all. ● Must not contain harmful material, or cause widespread offence. Without these rules, advertisers could use awful tricks and imagery to almost force consumers into buying their products, and there would be no one to stop them. [...]

[...] Corporations own almost every product we see. II. Conspicuous Consumption This is the creation of false desires, which is one of the key components of advertising culture. This is what sells products to us, in a sense, and makes us believe we need what the advert is selling. Advertisers try to appeal to different sides of our personality, by inspiring us or making us challenge our views, or fixing what is wrong in our lives. They try to play on what we don't like about ourselves because we all just want to change and fix what people may not like about us. [...]